Immaculate Lightening, Color & Styling: This Brand Does It All

Why is Goldwell a leader in every hair product category? Find out as stylist Shonda Harvey-Gale explores the brand.

Sponsored by Goldwell

Lift & Color: Your Products Should Work Hard (So You Don’t Have To)

MODERN Artist Connective Member Stephanie Hodges uses Goldwell lightener and color for fast, vibrant results. See why she trusts it to do the hard work for her.

Sponsored by Goldwell

5 New Blonding Ideas, Just In Time For Summer

Blonde is more than a hair color—it’s a way of life for many of your clients. Without their light locks, they just don’t feel like themselves. And often they’re restless when it comes to their hair—always on the lookout for new shades and approaches to change up their overall blonde results.

Sponsored by Moroccanoil

Every Type Of Lightener, Decoded

When it comes to selecting a lightener, one size does not fit all. Different formulations perform different functions and if you choose wisely, your hair color results will ascend from good to great. Not sure where to start? Well, you’re in luck. We turned to Schwarzkopf Professional® Artist Team Member Sam Stahl, @hairbysastahl, for a breakdown of lightener types plus best practices for each.

Sponsored by Schwarzkopf Professional USA

Two New Launches from milk_shake to Get Hair Light, Bright, and Shiny

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

Linange Helps Stylists Achieve Perfect Blondes Every Time

Salon owner Kim Bruce knows that getting the level of blonde that her client desires has a lot to do with the quality of the products she uses. See why she trusts Linange for all of her blonding needs.

Sponsored by Linange

Blonde This Way: Paul Mitchell Professional Offers Many Ways to Lift and Lighten

Light this way. A full portfolio of products will help you achieve your perfect blonde.

Meet LightDimensions, the Latest Technology From Goldwell

Step into the light with Goldwell's new family of products that perfectly balance care and color.

Bronde, Platinum, Ash, Honey: Gallery of the Most Beautiful, Shiny Balayage

In this gallery of balayage inspo, see how Ellie Toia creates the most stunning looks - plus how she captures her content for social media.