Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
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SEARCHMENUSEARCHMeet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Why is Goldwell a leader in every hair product category? Find out as stylist Shonda Harvey-Gale explores the brand.
Sponsored by Goldwell
MODERN Artist Connective Member Stephanie Hodges uses Goldwell lightener and color for fast, vibrant results. See why she trusts it to do the hard work for her.
Sponsored by Goldwell
Blonde is more than a hair color—it’s a way of life for many of your clients. Without their light locks, they just don’t feel like themselves. And often they’re restless when it comes to their hair—always on the lookout for new shades and approaches to change up their overall blonde results.
Sponsored by Moroccanoil
When it comes to selecting a lightener, one size does not fit all. Different formulations perform different functions and if you choose wisely, your hair color results will ascend from good to great. Not sure where to start? Well, you’re in luck. We turned to Schwarzkopf Professional® Artist Team Member Sam Stahl, @hairbysastahl, for a breakdown of lightener types plus best practices for each.
Sponsored by Schwarzkopf Professional USA
milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.
Salon owner Kim Bruce knows that getting the level of blonde that her client desires has a lot to do with the quality of the products she uses. See why she trusts Linange for all of her blonding needs.
Sponsored by Linange
Light this way. A full portfolio of products will help you achieve your perfect blonde.
Step into the light with Goldwell's new family of products that perfectly balance care and color.
In this gallery of balayage inspo, see how Ellie Toia creates the most stunning looks - plus how she captures her content for social media.
A sleeker, smaller, easier-to-use design to save time and space.
Clients who have waited to see their stylists may be returning with dark roots, stubborn greys and a desire to be lighter and brighter, fast. Save these examples for your blonding inspo board and find out the artist's secret to tailored blondes.
Sponsored by Schwarzkopf Professional USA
Natural-looking, subtle blonde effects are achieved with new Affinage Spirt Lights.
Erin Mills is a stylist and salon owner in Orlando, Florida, who specializes in blonding. In this video tutorial, Mills demos her umbrella pattern using Alfaparf color to achieve bright blondes with low maintenance for healthier hair.
For this color correction, artist Erin Mills used Alfaparf Easy Lift and High Lift with Double Bond Reconstructor.
Sweet as can be! With the right products, talent and experience, color results should be consistent. With Milk_Shake’s lighteners and toners, residual warm tones are counteracted and perfect results are achieved.
Austin, Texas-based colorist Ellie Toia is known for her swoon-worthy color transformations using the right ingredients: Milk_Shake’s lighteners and toners.