
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Step into the light with Goldwell's new family of products that perfectly balance care and color.

Goldwell recently introduced LightDimensions - a whole new dimension of lightening opportunities for professional stylists. This family of products is characterized by Goldwell’s advanced technology and includes powerful lifting performance of up to 9 levels and solutions to create any shade, any technique with any level of lift.
The LightDimensions product range with integrated BondPro+ Technology is designed for individual customization. Choose from the SilkLift high performance lighteners with Anti-Yellow-System for clear and even results, and the Brightener, for the perfect finish.

SILKLIFT– A wonderful hair condition after a lightening service for ultra shiny, soft and smooth hair. Mix and match between four different lightening powders and customize the consistency by simply adding the Goldwell System Thickener.
SILKLIFT STRONG – up to 9 levels of lift
SILKLIFT ZERO AMMONIA – up to 6 levels of lift
SILKLIFT CONTROL PEARL – lift and tone control with up to 7 levels of lift
SILKLIFT CONTROL ASH – lift and tone control with up to 7 levels of lift
SILKLIFT 2in1 SERUM – for intensive care and to stabilize the counteracting pigments within SilkLift Control
SILKLIFT CONDITIONING CREME DEVELOPER – available in 3%, 6% or 9%.
NEW - BRIGHTENER - A beautiful finish for your lightening results with a controlled amount of lift of up to 1,5 levels. Soften contrasts for the most naturally blended looks or boost your lightening results with the new customizable Power Toning service with @Pure Pigments.
BRIGHTENER NATURAL - For levels 7-9
BRIGHTENER SILVER - For levels 5-7
LightDimensions is also a true representation of Goldwell’s commitment to sustainability. The new SilkLift packaging has been transformed from a traditional box, to a FSC certified foldable pouch made of 80% less plastic, reducing the waste volume by 85%. All folding boxes are produced under climate neutral conditions.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.