
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.

Wella
Wella Professionals 2026 Trend Vision Awards finalists have been announced. This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design. One color family, multiple textures and tones feels modern, confident, and elevated- refined yet daring.
The Editorial Transformation category calls artists to create a Monochromatic story through haircutting. While color is subjectively the focus of a Monochromatic theme, this category challenges artists with a strong editorial eye to define how fluidity through shape, structure, texture, and silhouettes can express a unified vision with a focus of suitability for the individual. From sharp architectural lines to sculpted movement, every detail should feel refined and cohesive. The challenge is to prove that monochrome is not only about simplicity, but has the opportunity to make an Editorial statement.

Wella
The Color Craft Transformation category challenges artists to create a complete transformation through the lens of the Monochromatic Trend. Focusing exclusively on color execution, this category is based on technical precision required to build depth, dimension, and movement within a singular tonal range. Combining thoughtful placement to bold saturation, artists are invited to explore how one hue can transform into elevated color craftsmanship.

Wella
Trend Vision Awards 2026
Wella Professionals’ Trend Vision Awards celebrates artistry, creativity, design and technical range.
Finalists will receive:
· Trip to NYC for our House of Wella Event
And 1st Place winners will be awarded:
$5000 + Trip to Algarve, Portugal for Wella Destination

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.