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Goldwell is stepping into a bold new era and bringing stylists with it. With the launch of its Glow Up, the iconic professional brand unveils more than a refreshed look; it’s a recommitment to the salon community and the future of color itself.
Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.
This collection of color formulas is your recipe box for luscious finishes with the ingredients, tested techniques, and step-by-step guidance to satisfy your color cravings. And just like in any great kitchen, the real magic happens when the chef adds a personal twist.
It's that time, again, when we pour through past coverage, and see which article resonated the most with our readers.
Goldwell's collection features lustrous, light-infused looks that channel laid back luxury, created with new shades and thoughtful technique.
A two-day celebration of artistry and inspiration for the global color community, featuring a packed house and the Global Creative Awards.
In this exclusive interview, MODERN speaks with Rachel Gower, owner of The Upper Hand salons in Houston, Texas, to uncover how her team created a culture of artistry, competition, and mentorship.
Kao Salon Division names industry veteran Kelly Conroy as Head of Global Education, bringing her extensive expertise in global team leadership, digital transformation, and stylist empowerment to drive the next chapter of education innovation for the Kao salon brands.
Hear Michelle Pargee's advice on finding your WHY through photoshoots and competitions.
Pink Ice, Blue Mist, and Latte. This calming collection of colors features a soft and hazy aesthetic that ushers in a new era of beauty and emotional well-being.
Looking to offer your loyal clients something new and fun? Colorist Kheyli Tristen has some ideas using Goldwell!
Sponsored by Goldwell
She is known for her beautiful color results, especially her lived-in looks. In these three looks, she uses a combination of techniques--airtouch, teasylights and more--plus products from Goldwell to achieve some glowing, gorgeous blondes.
Why is Goldwell a leader in every hair product category? Find out as stylist Shonda Harvey-Gale explores the brand.
Sponsored by Goldwell
Radiating a rich, golden light, ORANGE GLOW warms the soul and brings a heightened sense of energy.
MODERN Artist Connective Member Stephanie Hodges uses Goldwell lightener and color for fast, vibrant results. See why she trusts it to do the hard work for her.
Sponsored by Goldwell
DeLeon brings extensive leadership, management, and sector experience to this role, both within and outside the salon industry.
Kao Salon Division brought together leading creative artistic teams to inspire, educate, and empower stylists during their two-day creative jam session in Nashville.
