
milk_shake® Launches No Frizz Allowed Smoothing Collection for Frizz-Prone, Porous Hair
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.

A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

milk_shake Global Artistic Ambassador Andrew Smith unveils his latest collection “GLOSS UP GLOW UP” featuring milk_shake’s latest innovation in hair care: THE GLOSS — a transformative range designed to add a radiant finish and boost the health and vibrancy of every color service.

Calling all stylists and hair artists! milk_shake is offering an unforgettable opportunity to join the brand in the ultimate hair destination: Ibiza. Find out how to get a chance to attend Hairtopia 2025 -- all expenses paid!

The hair products behind Dimoldenberg's chic and shining waves are from the milk_shake line. Ricky Fraser was the artist who created this glossy style.

What looks easy--a pulled-back style--requires finesse to keep the look modern and not matronly. Get the how-to for this sleek, chic chignon on Keri Russell and the milk_shake products used in the look.

In celebration of Pantone naming Mocha Mousse their Color of the Year for 2025, renowned British stylist Andrew Smith shares his collection of looks inspired by the rich, warm tone, created using milk_shake.

milk_shake and Beautynova have set an incredible new Guinness World Record in Ibiza for the “Most people styling hair simultaneously” with hairstylists from all over the world.

Beautynova, maker of milk_shake, names Cory Couts to lead the company’s aggressive growth and expansion plans in the U.S. and Canada.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

Expanding its roster of products for brunettes, milk_shake takes the brass out of brunettes.

Melissa (@melissameltss) and Gabby (@glam_by_gabbyy) worked to create this transformation in one day. The salon duo took their client from a deep brown, with some banding and also hair that had never been colored, to this bright blonde. They relied on some of their favorite products and plenty of time.

This client, used to a natural look with classic blonde highlights or balayage, decided to try something fun. Get the details for her new pastel pink finish by George Johnson.

The holidays are all about that extra sparkle. Give your guests a glow with these bestselling products.

Z.one Concept artists create a copper gold using Milk_Shake Creative Permanent Color.

Blonding specialist Kelsey Ring demos how to bring life back into faded balayage using Milk_Shake's Blue Decologic Lightener.

Gone are the days where silver hair is something to hide; now, it's not only embraced, but it's also requested! Clients of all ages are seeing the benefits of shiny, healthy hair with a silver hue, and artists such as Leigha Lane turn to Milk_Shake to make their clients' dreams a reality.