Renowned award-winning colorist and milk_shake Global Artistic Ambassador Andrew Smith unveils his latest collection “GLOSS UP GLOW UP” featuring milk_shake’s latest innovation in hair care: THE GLOSS— a transformative range designed to add a radiant finish and boost the health and vibrancy of every color service.

“I add a milk_shake GLOSS to virtually every color service that I perform, whether it is on set or in my salons,” says Smith. “It just adds the perfect glow up to every color — even if it’s only clear shine with Neutral.”

Smith, a British Hairdressing Awards Hall of Fame member is known globally for his signature luminous color work, explains that clients are often astonished by the results. “My clients rave about how healthy their hair feels after a gloss — they can’t believe they’ve just had a hair color service,” he adds.

The collection was photographed by Richard Miles, one of the UK’s most celebrated fashion and beauty photographers and the creator of some of the industry’s most iconic images. 

Formulas

• Red formula - Root shadow: 5.5/5M Mahogany; Mid-length/ends: 7.66/7RR Intense Red; Creative placement/highlight sections: 6.66/6RR Intense Red. 

• Blonde formula – Base: 10.4/10NC Natural Copper; Creative placement sections: 9.44/9CC Intense Copper. 

• Copper formula – Base: 7.44/7CC Intense Copper; Creative placement sections: 6.46/6GR Gold Red.

The new milk_shake GLOSS Collection features an expanded shade range, allowing Smith and color professionals everywhere to explore bolder more beautiful tones. “I love the new shades — now I can add fiery reds, glorious golds, and blazing copper tones to my color services,” he says.

milk_shake offers 59 shades of carefully formulated, ammonia-free color that leaves hair looking glossy, conditioned and nourished. 

The acidic pH of milk_shake the gloss color tones and corrects hair color while maintaining the hair’s health and structure. It has a conditioning effect and can mask up to 50% grey.

Its acidic pH seals the cuticle, locking in color and leaving hair smooth and strong. Infused with hyper-fermented prickly pear and organic blueberry extract to protect, an amino acid complex to strengthen, and sunflower seed oil to nourish and reduce frizz, it leaves hair soft, silky, and radiant. 

The result? Vibrant, glossy color and hair that feels as healthy as it looks.

• Ammonia free 

• Deposits color tones without modifying hair structure 

• Improves the condition of the hair 

• Covers up to 50% grey

• Lasts 15-20 washes 

• 7 tonal families 

• 37 shades

• 1 neutral

milk_shake’s GLOSS Collection is now available in select salons and through professional beauty distributors. For stylists and clients seeking elevated shine, richer tones, and healthier-looking hair, this new collection is a must-have addition to any color routine.