Beautynova Americasannounced that milk_shake and Beautynova worldwide,through its Italian organizationz.one concept, has set an incredible new Guinness World Record in Ibiza for the “Most people styling hair simultaneously” with hairstylists from all over the world.

The Global beauty event on October 7^th and 8^th, 2024, included brands milk_shake, simply zen and DEPOT. Titled Graceful Giving: Embracing 25 Years of Beauty in Ibiza, the extraordinary event redefined a traditional hair show, transforming it into an experience that put the real heroes at the center: the hairstylists.

On the evening of October 8, the teams took over Paseo Vara de Rey, in the heart of Ibiza, with a 348-meter-long hair beauty station, the largest ever created. Over 600 hairstylists offered unique looks and an unprecedented experience to more than 1,500 local residents.

This occasion set the incredible Guinness World Record for the “Most people styling hair simultaneously,” officially confirmed to be 479 licensed stylists, by the judge and team present at the event.

milk_shake and fellow brands created an event that will remain unforgettable in the hearts of those who participated, highlighting the global hairstyling community that gathered in Ibiza for this record-setting and truly unique experience.