As clients continue to seek smooth, manageable hair without sacrificing movement or softness, milk_shake® has introduced No Frizz Allowed, a new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.

The collection targets porous, frizz-prone hair and is formulated to support cuticle integrity, manageability and shine, key concerns for clients with color-treated or chemically processed hair.

Designed for salon and at-home maintenance, the system focuses on lightweight smoothing and humidity resistance rather than heavy coatings or rigid finishes. The lineup includes a shampoo, conditioner, anti-humidity spray, rich serum and lightweight smoothing milk for finer hair types.

Several of the products feature updated formulas, including the brand’s anti-humidity spray and smoothing treatments, aimed at helping stylists extend blowouts and polished finishes beyond the salon visit.

The collection is formulated with milk proteins to help condition the hair and Kakadu plum extract, an antioxidant-rich ingredient known for supporting elasticity and shine.

With anti-frizz and humidity protection continuing to trend across categories—particularly in regions with high heat and moisture—smoothing systems remain an important retail and service conversation for salon professionals looking to help clients maintain style longevity between appointments.

The milk_shake® No Frizz Allowed collection launched May 1, 2026.

ABOUT milk_shake® 

milk_shake: A full range of high-performance professional hair products that includes color, care, and styling. Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience. 

ABOUT BEAUTYNOVA AMERICAS 

Beautynova Americas is the home of professional premium hair care brands milk_shake®, DEPOT®, and Medavita®. We pride ourselves on agility and creativity, catering to professional salons, barbershops, stylists and barbers via our network of independent distributors across the USA, Canada, and Latin America. Additionally, we reach consumers directly through a range of DTC and e-commerce platforms.