GA.MA Professional, the global hair tool leader in the professional hairstyling industry has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver. This chic new color adds a stylish twist to the high-performance dryer that’s already a favorite among stylists who prioritize both cutting-edge technology and personal style. Previously only available in black and red, the IQ Lite Max is known for its blend of style, ergonomics and functionality, and now, with the new silver color, stylists can elevate their work while making a striking statement with every use.

With its lightweight design (under 1 lb.) and contoured shape, the IQ Lite Max fits perfectly in any stylist’s hand, delivering unparalleled comfort and control. The pistol grip-inspired design ensures precise handling for a seamless styling experience. Engineered for longevity with GA.MA Italy’s signature motor, the IQ Lite Max is built for continuous use, and its 32mm MAX Digital Power Motor creates more pressure and airflow, resulting in faster, more efficient drying.

One standout feature of the IQ Lite Max is the e-system C technology, which includes a smart indicator light at the back of the handle. This light alerts users when filters need cleaning or replacing, helping to maintain optimal performance and extend the life of the dryer.

Along with its new silver finish, the IQ Lite Max comes packed with innovative features, including GA.MA Professional’s patented Venturi Turbo technology. This unique system amplifies airflow without consuming additional energy, drastically reducing drying time. Equipped with two speeds, three temperature settings, and a cool shot function, it offers versatile styling options for every hair type. The IQ Lite Max also emits active oxygen, which acts as an antibacterial agent to protect the scalp and promote healthier, stronger hair. Its COLOR LOCK effect ensures vibrant, long-lasting color after every blow-dry. This dryer truly does it all.

Other key features include:

• External Microperforated Filter: Designed to stop even dirt particles from entering the dryer and reaching the hair. Visible and easy to remove to facilitate routine cleaning.

• Professional Mesh Filter: Specially created to trap even the smallest environmental particles. Protects hair from dirt and ensures a longer motor lifespan. Includes 3 additional filters.

• Hanging Hook​​

• Professional 3m Cord 

• Air Flow: 75 (m³/h)

• Power: 1600W

• Two Professional Nozzles:

  • Wide Nozzle: Essential for drying long or thick hair by concentrating airflow to dry and smooth hair quickly.

  • Narrow Nozzle: Perfect for blow-drying frizzy hair, leaving it silky-smooth with a glossy, longer-lasting finish.

  • Deep Diffuser: infuses warm air over large areas, eliminating frizz and defining curls.

With the new silver IQ Lite Max, GA.MA Professional combines cutting-edge technology with sleek Italian design, offering stylists a tool that performs as beautifully as it looks. This powerful dryer not only enhances the efficiency of every blow-dry but also adds a touch of sophistication to any salon setup. Elevate your styling game and make a statement with the IQ Lite Max - where innovation meets style.

Available now in Silver, Black and Red, IQ Lite Max can be purchased at www.gamaprofessional.us.

ABOUT GA.MA ITALY PROFESSIONAL: 

Founded by Mario Gardini in 1969 in Bologna, Italy, GA.MA Italy Professional is a premier global hair tools company. Known for its cutting-edge technology solutions for both professional and consumer targets, the company offers a wide range of products from flat irons to hair dryers, curling irons, shavers, clippers and trimmers. GA.MA produced the first-ever professional hair straightener and has since maintained its reputation as a trusted Italian brand thanks to its product design, development and research. Today, GA.MA Italy Professional is present in over 50 countries worldwide, with its headquarters in San Pietro in Casale (Bologna, Italy) and four production sites located in Brazil, Argentina, Italy and China. The company’s new ECO headquarters highlights its commitment to creating a green, sustainable business while staying at the forefront of new technologies. GA.MA Italy Professional upholds the quality expected from a “Made in Italy” product, focusing on reducing its climate footprint through photovoltaic systems and supporting local economic growth by generating employment.