
GA.MA Professional Launches the IQ Lite Max Hair Dryer in New Stunning Silver
GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.
NovaLash Lash+Doctor eyelash and eyebrow growth serum is enriched with peptides, natural plant extracts and multi-vitamins to condition, strengthen and maintain healthy hair growth via existing live eyelash and eyebrow follicles.

Clients see longer, stronger lashes and brows with NovaLash Lash+doctor
Do you have clients who are craving healthier, stronger lashes and brows? The “Doctor” is in! NovaLash Lash+doctor eyelash and eyebrow growth serum is enriched with peptides, natural plant extracts and multi-vitamins to condition, strengthen and maintain healthy hair growth via existing live eyelash and eyebrow follicles. The formula is pH-balanced and 100% prostaglandin-free.
To apply, simply use the applicator to paint the serum along the lash line or to fill in the areas of the brow where hair growth is desired. Lash+doctor is ideal for lash extension clients who want to strengthen their natural lashes to support thicker, fuller extensions, or for clients who simply want stronger fuller natural lashes and brows. The serum is applied twice daily for at least six weeks for best results, and it’s safe for contact lens wearers.
Through October, NovaLash will contribute $5 to the National Breast Cancer Foundation for every purchase of Lash+doctor eyelash and eyebrow growth serum.

GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.

Aerovex Systems’ air purifier significantly reduces viruses, bacteria, odors, and volatile organic compounds.

Two new products target clients' skin moisturizing needs.

Transport your nail clients this fall to downtown L.A., with 12 OPI shades in a versatile palette.

Effortless combing and styling with Oribe's new Run-Through Detangling Shampoo will please clients.

This next-gen smart serum senses what your skin needs, so you don't have to. Ahead, everything you need to know about one of the most innovative products in skincare.

Infused with aloe vera, the gentle formulas are dermatologically tested for sensitive, dry and itchy scalp.

“It sets ultra-fast and it’s oil- and water-proof. The low viscosity cuts down on application time and I can create thicker, fuller sets."

A new tool for beautiful illumination.

New products and enhanced formulas are enriched with a proprietary Green Tea.

A new soft, sweet, sheer set of six for spring.

When it comes to lash extensions, the adhesive is a star player. NovaLash’s Platinum Bond High Speed adhesive has all the qualities of traditional Platinum Bond that everyone loves, plus it’s speedier, produces lower fumes and is less irritating to eyes.

NovaLash's Platinum Bond lash adhesive is oil-proof and instantly waterproof. Your clients will have the ability to shower, swim, or sauna right after service.

Infused with a proprietary blend of vitamins, antioxidants and amino acids, GrandeLASH-MD promotes naturally longer, thicker looking lashes in just 4-6 weeks, with full results in three months.

NovaLash’s limited-time holiday bundle features a NovaLash mascara and LASHwand, and a totable LASH Tumbler as a thank-you gift.

Kelley Delmonico has been a certified NovaLash lash artist for five years and American Volume certified for three years. She says 90% of her clients get NovaLash American Volume lashes.

The Botanical Tonique Mist features a potent blend of plant-based extracts and nutrients that work together to hydrate and soothe skin. The new Fleur-5 Plus is the reinvention of Pharmagel’s signature face and body cleansing bar, which now offers the additional moisturizing benefits of Shea Butter.