
GA.MA Professional Launches the IQ Lite Max Hair Dryer in New Stunning Silver
GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.
This next-gen smart serum senses what your skin needs, so you don't have to. Ahead, everything you need to know about one of the most innovative products in skincare.


Our skin is constantly sending out signals. On a macro level, we experience these assigns like redness, fine lines, dark spots and dehydration. But if we could zoom in for a closer view, we’d see that these skin conditions may actually be caused by damage that happens on a microscopic level.When skin is harmed, it tends to change in structure and chemical make-up – either as a result of damage, or as a form of self-defense. By the time we sense signs of distress, the damage may be done.
Dermalogica's new Smart Response Serum, however, sees what we can’t – and micromanages your skin’s changing needs, so you don’t have to. This advanced formula is targeted to recognize and address micro-changes in the skin before they’re visible to the naked eye, effectively addressing skin’s needs in real time. It responds to skin’s signals – intelligently addressing skin concerns and helping to prevent future damage. Best of all, it does all this before you even notice. Smart Response Serum uses Smart Response Technology – a revolutionary combination of four targeted active ingredients – to deliver what skin needs, when and where it needs it:
Senses skin’s inflammatory response, and activates to help soothe and reduce the appearance of redness.
Detects collagen weakness, which can lead to fine lines and wrinkles – responding to the first signs of visible skin aging to help smooth and firm the skin.
Activates when it detects too much of a key enzyme involved in melanin production, then responds by brightening skin and helping to reduce the appearance of dark spots.
Reaches even the smallest cracks in skin’s lipid barrier, then responds where it detects dehydration – helping skin to maintain optimal hydration levels.

GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.

Aerovex Systems’ air purifier significantly reduces viruses, bacteria, odors, and volatile organic compounds.

Two new products target clients' skin moisturizing needs.

Transport your nail clients this fall to downtown L.A., with 12 OPI shades in a versatile palette.

Effortless combing and styling with Oribe's new Run-Through Detangling Shampoo will please clients.

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“It sets ultra-fast and it’s oil- and water-proof. The low viscosity cuts down on application time and I can create thicker, fuller sets."

A new tool for beautiful illumination.

New products and enhanced formulas are enriched with a proprietary Green Tea.

A new soft, sweet, sheer set of six for spring.

When it comes to lash extensions, the adhesive is a star player. NovaLash’s Platinum Bond High Speed adhesive has all the qualities of traditional Platinum Bond that everyone loves, plus it’s speedier, produces lower fumes and is less irritating to eyes.

NovaLash's Platinum Bond lash adhesive is oil-proof and instantly waterproof. Your clients will have the ability to shower, swim, or sauna right after service.

Infused with a proprietary blend of vitamins, antioxidants and amino acids, GrandeLASH-MD promotes naturally longer, thicker looking lashes in just 4-6 weeks, with full results in three months.

NovaLash’s limited-time holiday bundle features a NovaLash mascara and LASHwand, and a totable LASH Tumbler as a thank-you gift.

Kelley Delmonico has been a certified NovaLash lash artist for five years and American Volume certified for three years. She says 90% of her clients get NovaLash American Volume lashes.

The Botanical Tonique Mist features a potent blend of plant-based extracts and nutrients that work together to hydrate and soothe skin. The new Fleur-5 Plus is the reinvention of Pharmagel’s signature face and body cleansing bar, which now offers the additional moisturizing benefits of Shea Butter.

NovaLash Lash+Doctor eyelash and eyebrow growth serum is enriched with peptides, natural plant extracts and multi-vitamins to condition, strengthen and maintain healthy hair growth via existing live eyelash and eyebrow follicles.