
GA.MA Professional Launches the IQ Lite Max Hair Dryer in New Stunning Silver
GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.
Effortless combing and styling with Oribe's new Run-Through Detangling Shampoo will please clients.


Oribe has expanded its shampoo collection with the addition of Run-Through Detangling Shampoo, inspired by the brand’s popular leave-in spray Run-Through Detangling Primer. The new softening shampoo adds instant slip and lightweight moisture for effortless combing and styling. Silicone- and sulfate-free, the formula gently cleanses without drying or stripping. Its cuticle-smoothing ingredients include rich butter and plant extracts to prevent and remove knots without weighing down the hair.
To help clients develop a customized wash-and-care routine, recommend an Oribe conditioner or masque based on the hair’s needs to follow the shampoo. Whether curly and coiled, fine or thick, hair is left looking healthy and glossy.

GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.

Aerovex Systems’ air purifier significantly reduces viruses, bacteria, odors, and volatile organic compounds.

Two new products target clients' skin moisturizing needs.

Transport your nail clients this fall to downtown L.A., with 12 OPI shades in a versatile palette.

This next-gen smart serum senses what your skin needs, so you don't have to. Ahead, everything you need to know about one of the most innovative products in skincare.

Infused with aloe vera, the gentle formulas are dermatologically tested for sensitive, dry and itchy scalp.

“It sets ultra-fast and it’s oil- and water-proof. The low viscosity cuts down on application time and I can create thicker, fuller sets."

A new tool for beautiful illumination.

New products and enhanced formulas are enriched with a proprietary Green Tea.

A new soft, sweet, sheer set of six for spring.

When it comes to lash extensions, the adhesive is a star player. NovaLash’s Platinum Bond High Speed adhesive has all the qualities of traditional Platinum Bond that everyone loves, plus it’s speedier, produces lower fumes and is less irritating to eyes.

NovaLash's Platinum Bond lash adhesive is oil-proof and instantly waterproof. Your clients will have the ability to shower, swim, or sauna right after service.

Infused with a proprietary blend of vitamins, antioxidants and amino acids, GrandeLASH-MD promotes naturally longer, thicker looking lashes in just 4-6 weeks, with full results in three months.

NovaLash’s limited-time holiday bundle features a NovaLash mascara and LASHwand, and a totable LASH Tumbler as a thank-you gift.

Kelley Delmonico has been a certified NovaLash lash artist for five years and American Volume certified for three years. She says 90% of her clients get NovaLash American Volume lashes.

The Botanical Tonique Mist features a potent blend of plant-based extracts and nutrients that work together to hydrate and soothe skin. The new Fleur-5 Plus is the reinvention of Pharmagel’s signature face and body cleansing bar, which now offers the additional moisturizing benefits of Shea Butter.

NovaLash Lash+Doctor eyelash and eyebrow growth serum is enriched with peptides, natural plant extracts and multi-vitamins to condition, strengthen and maintain healthy hair growth via existing live eyelash and eyebrow follicles.