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As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Enjoy this roundup of exciting launches and beloved products from across the beauty industry, just in time for the holiday season.
PRAVANA is excited to introduce two new ChromaSilk HydraGloss shades for level 10 hair: Pearl and Smoke.
Discover Guava Pink—a sheer pink made beautifully wearable and low-commitment by stylist Evanie Frausto using PRAVANA VIVIDS. Get the steps!
Help your clients keep their hair color shiny, vibrant and beautiful during the summer season with the new PRAVANA Clear Cleanse Shampoo.
PRAVANA Care is a clean, salon-quality collection of twelve shampoos, conditioners, and treatments designed to nourish, strengthen, and extend the vibrancy of color-treated hair.
Getting a lot of red requests? Here are 10 PRAVANA formulas spanning that end of the color spectrum, including gorgeous scarlets, magentas, peaches and coppers, to get your creative juices flowing.
This “alternate split” features both neon and pastel blues that blend and flow into a wave of wonderful aquamarine.
PRAVANA Artists share their gorgeous looks and formulas in celebration of Peach Fuzz, Pantone's 2024 color of the year.
If you're a lover of all things red, check out these two new shades from PRAVANA VIVIDS - and see how the brand's Artistic Educators have put them to use in time for Valentine's Day!
Wondering what's trending this winter in the world of hair color? Check out these color formulas from some talented PRAVANA artists.
Check out these vibrant hair color masterpieces created by PRAVANA's network of artists and educators using VIVIDS!
As a color pro, you’ve come to expect a lot from your products. It’s no longer enough to simply deposit pigment. You need your formulas to support your work with shine, dimension and versatility. Well, PRAVANA gets you, and that’s why they’ve gone even further with their new HydraGloss Demi-Permanent Gel Hair Color. HydraGloss not only offers the superior performance you expect and deserve from a demi, it also drenches hair with the moisture it needs to banish dry, brittle hair.
Sponsored by Pravana
PRAVANA has released three new ChromaSilk VIVIDS colors to add to their purple portfolio. Check out the Digital Purple Palette!
A new ecommerce shopping experience for professionals gives you access to major beauty brands.
