We’re officially in the chaotic holiday season, and the beauty industry is abuzz with new and exciting launches. Whether you’re looking to provide amazing holiday hair or are interested in stocking your retail area with sought-after stocking stuffers, explore this selection of new and tried-and-true products to make your clients feel their best this season.

Hair Perfection Spotlight

R+Co Pro Treatments

In just one application, the NEW salon-only R+Co Pro Treatmentsthicken, repair and hydrate strands for results in five minutes, making it the perfect salon add-on for your clients’ best hair yet. The single-use spray format allows for quick and easy application. 

• BOND BUILDING Intense Repair Pro Treatment uses innovative technology to fortify damaged disulfide bonds, offering 3x stronger and 19x smoother hair*, in just five minutes. Best for extremely damaged, dry hair. Visible results, after just one application, include smoother, shinier, healthier-looking hair with increased color vibrancy.

• VOLUME Thickening + Deep Repair Pro Treatment uses the combined benefits of Biotin, Marine Botanicals, and Rice Extract to provide 3x more volume and 6x less breakage* to fine, weakened hair, in just 5 minutes. Visible results include fuller, stronger, thicker-looking hair with increased color vibrancy.

• HYDRATION Moisture + Deep Repair Pro Treatment uses a unique complex of Lactic Acid, Vegan Peptides, and Jojoba Silk to deeply moisturize and smooth medium to thick, frizz-prone hair for 16x more hydration and 2x more frizz control*, in just five minutes. Visible results include smoother, softer and shinier hair with increased color vibrancy. 

*Based on clinical testing performed on damaged hair vs. no product added on chemically damaged hair.

Pure Brazilian 4-Piece Anti-Frizz Holiday Travel Kit

Frizz is an issue in both humid and arid climates. And while it’s usually thought of as a bigger challenge in the summer, frizz and flyaways can be worse in the winter when the furnace is running full blast. Perfect for the carry-on, gym bag or overnight duffle, Pure Brazilian’s four frizz-busters come in a take-along pack help to reduce frizz and flyaways, leaving locks soft and with amazing shine. Plus, they’ll help the style last longer, saving time on styling.

• ANTI-FRIZZ DAILY SHAMPOO: This salt-free shampoo is formulated to clean your hair gently while preserving its natural moisture, leaving it clean and shiny.

• ANTI-FRIZZ DAILY CONDITIONER nourishes and protects hair from damage and breakage. It protects the hair cuticle, reduces frizz and reduces blow-dry and styling time.

• LEAVE-IN SERUM gives hair radiant shine. Use this lightweight serum before blow-drying and styling and to protect hair from heat. It also protects against UVA/UVB rays.

• DEEP CONDITIONING MASQUE, a creamy and nourishing hair mask, deeply moisturizes hair and scalp while fortifying the cuticle and preventing breakage.

Maximize your busy season with these picks:

Danessa Myricks Lightwork VII: Freedom Palette

Danessa Myricks Beauty is celebrating a decade of artistry, community, and innovation with the launch of theLightwork VII: Freedom Palette. This palette represents the past, present, and future of the brand, blending grounded beauty with surrealist color and texture. Featuring 10 versatile finishes and infinitely wearable shades, Lightwork VII brings together Danessa’s most iconic pigments reimagined for today, inviting everyone to play, experiment, and express their freedom through light.

For the first time, Lightwork introduces Color Accurate Soft Mattes designed to ground, define, and shape any look, adding depth and balance to Danessa’s signature multidimensional glow. This finger-forward, brush optional all-over face palette was designed for effortless application. Each section offers a unique mini palette with base tones and shades that range from subtle sparkle to bold multi-chrome shine. Simply swipe any shade over your eyelid for instant wearable magic.

IGK Antisocial Cloud Club Dry Mask

IGK introduces Antisocial Cloud Club, a NEW limited-edition version of their viral, best-selling (9x sold out) Time-Release Bond-Building Dry Mask in a new, subtly sweet scent. Wrapped in cozy, cloud puffer packaging, this leave-in dry treatment mask is your clients’ ultimate winter hair protection. This weightless mist shields against damage, delivers instant repair, and adds softness and shine with no need to rinse.

This dry mask is the perfect retail product for the season. Advise clients to take it home and  apply before bed, securing hair in a braid or twist for soft, smooth hair in the morning. They can also spray on second-day hair before brushing to help detangle, refresh style, and add shine. The mask can be sprayed onto extensions to keep them looking new and feeling soft.

Malibu C Travel-Sized Haircare

Long flights, unpredictable weather, and back-to-back festivities, holiday travel can be rough on your clients’ hair. Malibu C’s travel-sized hair care makes it effortless for them to stay holiday-ready between appointments, whether they're off to a sunny beach getaway or a snowy cabin.

Some great picks include:

• Un-Do-Goo Shampoo Remedy: Resets hair with a clarifying cleanse that gently removes dirt, oil, and product buildup. This formula helps restore softness, shine, and balance, while leaving strands refreshed and ready for styling.

• Mini Malibu Rehab Swimmers Wellness:Reduces damage and discoloration caused by pool chemicals by neutralizing chlorine and restoring moisture retention. 

• Mini Malibu Rehab Scalp Wellness:This miracle treatment rejuvenates and moisturizes dry scalps while cooling menthol promotes healthy blood flow and instantly soothes irritation. 

muk Curl Stick

The perfect tool for styling hair in the salon, back stage or for holiday parties, or even for retailing, the muk Curl Stick combines the newest in tech with the newest in beauty all in one.

The muk® Curl Stick creates long-lasting curls and waves in any shape or size you desire, thanks to three interchangeable barrels in various sizes. With temperatures ranging from 250°F to 410°F, each barrel is coated with smooth titanium for long-lasting, static-free curls and a glossy shine. Negative ions from the styler neutralize positive ions in the hair to lock in moisture, smooth the cuticle and reduce frizz and flyaways, leaving hair looking sleek and shiny. Microprocessor technology continuously checks and adjusts the temperature to maintain the exact selected temperature throughout styling for consistent results. Rapid heat-up ensures faster, even results. It comes with a heat-resistant styling glove. 

Three interchangeable barrel sizes create limitless styling options: 

• 19–25mm Conical Barrel 

• 25–25mm Straight Barrel 

• 28–22mm Wedge Barrel 

Olivia Garden Bronze SuperHP Hair Dryer

Olivia Garden announced the release of the limited-edition Bronze SuperHP High-Performance Hair Dryer. Designed for stylists who demand both power and precision, this new colorway combines professional-grade performance with a sleek, elevated finish.

Delivering up to 100,000 RPM with its advanced brushless motor, the SuperHP offers extremely fast drying, intelligent heat control and a powerful ionic generator that seals in moisture while eliminating frizz.

Built for everyday salon use, the dryer is ultra-lightweight at only 13 oz, exceptionally quiet and includes a self-cleaning function for easy maintenance. Each Bronze SuperHP comes with two concentrator nozzles, two comb attachments, a diffuser and cleaning brushes for professional versatility.

PRAVANA ChromaSilk Vivids: After Hours

Bold and vibrant blues have become the ultimate statement shade – equally timeless and modern. PRAVANA’s top-selling ChromaSilk VIVIDS line continues to lead the trend with its versatile, growing range of 36 long-lasting, semi-permanent vivid shades that clients love.

Now, professional stylists can take these trending tones even deeper with two new VIVIDS blue shades – Tempted and All Nighter – designed with darker level (7+) clients in mind, yet gorgeous on all levels. These rich, multidimensional blues push creative boundaries, bringing depth to the season's most in-demand looks.

REDAVID Blonde Dual Therapy Treatment

REDAVID, the family-owned professional haircare brand founded in 1990 by Canadian master hairstylist Leonardo Redavid, has introduced Blonde Dual Therapy Treatment. Part temporary leave-in toner, part hair repair system, the daily treatment not only reduces brassy tones but also repairs damage from overprocessing or environmental stressors. The secret is Dynagen-R, a proprietary protein complex derived from Saccharomyces cerevisiae, a yeast protein found in fermented sugarcane that’s rich in protein, essential amino acids, and vitamins that improve hair health, strength and shine.

The chemical-free treatment, which offers fast, jaw-dropping results, is as easy as 1-2-3:

1. Shampoo with Redavid Blonde Therapy Shampoo, a gentle daily toner and cleanser with purple pigment that helps eliminate brassiness. Orchid Oil nourishes moisture-deprived hair, improving shine and manageability.

2. Condition with Redavid Blonde Therapy Conditioner, a gentle daily conditioner that nourishes and detangles. Purple pigment eliminates brassiness, while shea butter and orchid oil nourish moisture-starved hair, improving shine and manageability.

3. Apply the two-step Blonde Dual Therapy Treatment to brighten, tone and repair. Finish with heat.

Reuzel FLASHDRY Dry Shampoo

Reuzel has launched their FLASHDRY™ Dry Shampoo. This innovative liquid-to-dry shampoo instantly absorbs oil, sweat, odor, and product buildup upon contact, eliminating the need for water. 

Infused with tapioca starch and Reuzel’s proprietary T-4 Tonic Blend featuring witch hazel extract, FLASHDRY absorbs excess oil and adds texture while cleansing and clarifying the scalp. Its vegan rosemary mint scent suits most hair types and busy lifestyles, refreshing hair on the go or between washes. It can also be used as a pre-styler to add texture and lift, offering a convenient, all-in-one grooming solution.