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SEARCHRenowned international session stylist, Richard Phillipart chooses sustainable styling brand to create 48 unique looks celebrating natural texture and individuality.
Jordan Fox
*Summarized by AI
Mane Origin officially announced its arrival on the global grooming stage by making its backstage debut at visionary designer Colm Dillane's highly anticipated KidSuper Spring/Summer 2027 runway show in Miami, staged as part of the FIFA World Cup celebrations.
Richard Phillipart, hair lead, selected Mane Origin’s styling collection to create 48 completely individual looks that embraced each model’s natural texture while delivering a fresh, lived-in finish worthy of both the runway and the football pitch.
Jordan Fox
Presented at Nu Stadium, in association with FIFA, the show, titled Resenha, took its name from the Brazilian expression describing the conversations, stories, friendships and moments of connection that happen around football rather than the match itself. Bringing together fashion, football, music and creativity, the show celebrated the spirit of international unity, with each of the 48 looks representing one of the competing nations while showcasing the diversity, culture and individuality that make the global game so powerful.
Setting the tone for the evening, Austin Millz opened the show with a live pre-show performance before guests experienced one of the season's most talked-about runways. Walking in the show was UK DJ Barry Can't Swim, followed by a highly anticipated closing set from Sean Paul.
Jordan Fox
Rather than creating a uniform look, Phillipart celebrated individuality, ensuring every hairstyle reflected the personality, movement and identity of the wearer while remaining connected through a single creative vision. He said:
“For the looks at this season’s KidSuper show I was inspired by the collection’s vision to include the 48 countries of the World Cup. With each look representing a country, I wanted to echo this in the hair looks.
"Each of the 48 models had separate hair looks that celebrated and featured the natural movement and texture of their hair. Embracing the idea that each model had just played football, showered and then walked out to the pitch wearing their country’s look, I purposely gave each model’s hair a ‘damp’ effect without allowing the hair to appear wet or flat.
"Looks included shaved heads, daring mullets and long flowing hair alongside intricate braiding and locs. No two looks matched, but they were all perfectly in tune with each other.”
Jordan Fox
The backstage debut introduced Mane Origin to the international fashion industry through one of the season’s most talked-about shows while demonstrating that high-performance styling and environmental responsibility can work hand in hand.
Founded by Beth Gowland and James Taylor, Mane Origin was created for those who refuse to compromise between exceptional styling performance and protecting the planet. Built around premium formulations and sustainable innovation, every product has been developed to deliver professional results while reducing environmental impact.
Launching with a curated collection of essential styling products, the range includes Matte Clay, Matte Hair Spray, Deluxe Hair Pomade and Sea Salt Spray. Each formula is sulphate-free, paraben-free and cruelty-free, while every product is packaged without a single trace of plastic.
Richard Phillipart works on a model's hair backstage using Mane Origin at the Kid Super SS27 runway show.
Jordan Fox
Sustainability sits at the heart of the brand. Through its partnership with Treeapp, Mane Origin plants one tree for every ten products sold, while the forthcoming Mane Origin Foundation will support environmental initiatives alongside projects focused on men’s mental health and wellbeing.
Following its runway debut in Miami, the complete Mane Origin styling collection is now available from £18.99/$26.00, offering professional-quality styling solutions for every hair type and finish without compromising on sustainability.
Creative Direction: Colm Dillane @kidsuper
Hair: Richard Phillipart @richardphillipart
Makeup: Chantel Miller @chantel_m_mua for MAC Cosmetics @maccosmetics @maccosmeticsfrance
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