

Celebrating an Icon: Oribe Dry Texturizing Spray
Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Texture Education at Premiere Orlando 2025: Monaè Everett x Design Essentials
Learn how to get these fabulous textured styles that Monaè Everett, partnered with Design Essentials, demonstrated at Premiere Orlando 2025.

Devacurl Teaches You How to Work Those Waves, Curls and Coils Like a Boss
DevaCurl pioneered the art and craft of textured hair by emerging as one of the first companies to support pros with textured hair education, including the groundbreaking DevaCut™. Now the company is striding forward, offering a robust new educational program designed to enhance stylists’ skills in all things textured hair.
Sponsored by DevaCurl

Young Social Media Influencers Who Are Redefining Natural Hair for Black Women
Through tutorials, reviews, and authentic content, these creators are shaping a modern vision of natural hair.

Hair Science 101: Types of Curl in Hair
When it comes to curly hair, it helps if we can all speak the same language… and we can - thanks to the curl classification system, largely credited to Andre Walker.

How to Help Your Clients Maintain Their Juicy Curls
Alisha Rodriguez, also known as @hairmajestiii, explores why Ouidad is a trusted brand for curly girls and their stylists everywhere.
Sponsored by Ouidad

Quick-Change Beauty by Monaè Everett: High-Impact Styles Built for the Spotlight
Renowned celebrity hairstylist Monaè Everett shares her process behind the stunning looks she created for the America's Beauty Show stop of her Texture Unleashed Tour.

How 4 Pros Are “Dipping” In To Sustainability, Profit And Performance
Think going green means compromising on your clients' hair or breaking the bank? Think again. Kate Assaraf, the hair-obsessed founder of Dip Sustainable Hair Care, is on a mission to prove that eco-friendly can also be effective and affordable. Get ready for a revolution in hair care!
Sponsored by Dip

HOW-TO: Serena Williams' Big Game Style
Wella Professionals partnered with hairstylist Angela Meadows to style Serena Williams for her surprise appearance during Kendrick Lamar’s Super Bowl 2025 halftime performance – and her hair game was on point.

Royal Style: The Hime or Princess Haircut
The disconnected cheekbone-grazing layers, and the heavy fringe, are the hallmarks of the hime or princess cut, also sometimes known as the jellyfish cut.

Teen Texture Camp: Hi Texture's Summer Seminar Provides Texture Education to Kids
Hi Texture Hair Salon of Lawrenceville, GA offers a free Teen Texture program each summer, where local teens learn how to care for their natural hair in preparation for the back-to-school season.

Discover the New Secret for Achieving Glass-Like Hair
Oribe introduces Mirror Rinse Glass Hair Treatment, inspired by luxury skincare, with treatment-grade ingredients formulated to give hair immaculate, glass-like sheen.
Sponsored by Oribe

Olaplex Launch Inspires Curl Confidence: NEW Patented OLAPLEX Bond Shaping Technology
The product offerings were specifically created to support natural curl patterns and textures and represents revolutionary curl innovation in-salon and at home.

Redken Introduces Its First Silicone-Free Acidic Bonding Curls Collection
Introducing Redken's Acidic Bonding Curl line, an innovative strengthening system developed specifically for your curly clients!
Sponsored by Redken

Reuzel Partners with Liquid Death to Launch New Pomade
Men’s grooming brand, Reuzel, has collaborated with Liquid Death to launch Severed Head Strong Hold Clay Pomade, infused with Liquid Death Mountain Water.

Get to Know Pure Brazilian Hair Care Smoothing Product Line
Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.

Red Carpet Beauty: Lupita Nyong’o by Vernon Francois for Matrix
Vernon Francois created a beautiful shape for Lupita that complemented the sparkle and elegant lines of her gown.




