STMNT Grooming Expands into Shave Care
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How to Help Your Clients Maintain Their Juicy Curls
Alisha Rodriguez, also known as @hairmajestiii, explores why Ouidad is a trusted brand for curly girls and their stylists everywhere.
May 28, 2025
In partnership with
2 min to read
You play a big part in keeping your clients’ curls healthy, bouncy and defined. So do your products! What you choose to use matters, and using professional-grade products that your clients can also take home with them makes everyone a winner.
Rhode Island-based salon owner and MODERN SALON Artist Connective member Alisha Rodrigues (@hairmajestiii) values a product line that does it all for her curly girls, no matter what age. Children often have more sensitive scalps, especially considering the tugging and detangling that can be involved when taking care of curly hair. Thankfully, none of that is an issue with curl-focused haircare brand Ouidad on Rodrigues’s side.
See below for the scoop on which products Rodrigues loves most, and how they assist her in making her clients jump for joy over their beautiful curls.
Frizz Fighter
Ouidad’s Advanced Climate Control line helps fight frizz in all weather and humidities, and Moisture Lock products ensure that the curls have plenty of hold while not drying out. This little lady looks so cool and ready to take on the day with her braids. And how cute is that happy dance? She loves her hair!
Moisture Master
We all know that hair types 3 and 4 need tons of moisture to maintain strength. Ouidad provides ample moisture in each of its products, especially the Vitacurl Leave-In Serum and Gel Crème, which Rodrigues used on another adorable little guest in this video. Her smile exudes confidence.
Volume Vixen
This client requested definition and volume. Some Moisture Lock, a good diffusing and a shakeout was just the thing to achieve her desired look. The shine on her curls is especially impressive.
It’s so important to keep curls hydrated throughout the washing and styling processes because parched curls are more prone to breakage. You need a product line that can give you and your guests peace of mind, knowing that they’re putting high-quality nourishment into their strands, and Ouidad does just that.
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