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SEARCHProfessional color brand Redken celebrates and educates around the many coloring options available with Shades EQ Demi-Permanent Gloss.
"Fall 2024 haircolor trends will be all about Lived In Color." --Hair by Redken artist Sean Godard.
Photo: Redken
After celebrating the brand's third annual Redken National Hair Gloss Day to recognize Redken's signature Shades EQ Gloss treatment launched in 1980, Redken continues to educate and celebrate the benefits of Redken's Shades EQ Hair Gloss salon service, a demi-permanent liquid gloss that can refresh, condition, and color correct in about 20 minutes. This low-maintenance gloss lasts up to six weeks and provides a subtle touch of color while leaving hair shiny and conditioned. It can tone down brassy hair, color-correct, or add more dimension.
"We are thrilled to be celebrating the beauty, confidence, and endlessly versatile opportunities for self-expression that comes from fresh, vibrant, healthy hair color. With over 120 shades available and 200,000+ combinations, there is so much room for stylists and clients alike to get creative and find the perfect, unique shade that they love."
— Candy Gebhart, Redken General Manager U.S.
This year, Redken Global Ambassador Sean Godard shares the trending shades his clients are requesting.
"Shades EQ Gloss is my tried-and-trusted for a reason," adds Godard. "Fall 2024 haircolor trends will be all about Lived In Color because it's the perfect solution for low maintenance but high impact celebrity inspired haircolor that everyone is asking for. Trends I predict will take off this season are Lived-In Piece, Lived-In Lights, and Lived-In Curlyage."
"Lived-In Lights: Perfect for clients craving low-maintenance blonde. With this trend, you still maintain the bright blonde, especially around the face but have a soft transition from your natural base color. This eliminates any harsh stripey foil lines and allows for a natural seamless grow out resulting in a natural color.
"Lived-In Curlyage: For all the curly girls craving extra dimension. This high impact technique will enhance your curl pattern, providing pops of color and texture. This defines the voluminous shape of curly hair, giving that sunkissed look.
"Lived-In Piece: The 2024 update of the Face Frame Highlight. This technique is great for naturally dark bases because it grows out seamlessly, so you don't have to come back to the salon as frequently for the heavy lifting highlights."
Godard tells his clients to visit the salon for a Shades EQ glossing service monthly for up to three months in between highlighting services. "The best part of these trends is to keep your hair looking healthy, shiny, and toned," he adds.
This service provides an opportunity to explore new trends without long-term commitment. As a demi-permanent hair color, the results from a gloss service are designed to last four to six weeks, making it an ideal way to try a fresh look for the season.
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