
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.



Red dye molecules love to hold onto hair. There is no sign of red hanging out in the beautiful transformation created by Wella Professional Global Ambassador Nikki Lee on her longtime client, actress Emma Roberts.
Lee used all the technique, product, and time (7 hours) to dislodge the copper red and bring in the blonde. You can see the full results here.
Achieving such a dramatic shift required careful planning and the right products. For three months leading up to the transformation, Emma strengthened her hair with Wella Professionals Ultimate Repair line to ensure it could withstand the process while maintaining integrity and shine.
“In just seven hours, Emma Roberts has officially returned to her iconic golden blonde, a look that feels unmistakably her. While her red era was stunning and worn for nearly a year, this transition back to blonde marked a return to the shade where Emma feels most like herself.” - Nikki Lee
· The transformation began with gently removing the red using Wella Professionals BlondorPlex with a 6 volume developer, leaving the natural regrowth untouched.
· Her natural base was softly lifted using Wella Professionals Blondor Base Breaker /86 and a 10 volume developer to brighten and blend seamlessly.
· After an initial gloss to create an even blonde canvas, fine highlights were added throughout for brightness using Wella Professionals BlondorPlex with 6 and 10 volume developer, while subtle lowlights were placed to create natural dimension and movement with Wella Professionals Color Touch 8/0 with 13 volume developer.
· The final gloss was done using Wella Professionals Shinefinity Zero Lift Flash Glaze1 0/6, delivering a luminous, softly warm finish with incredible shine. For added length, volume, and drama, extensions were applied.
· Emma’s look was finished with a cut designed to feel effortless and modern, adding textured layers while keeping the perimeter full for versatile styling options and Wella Professionals Ultimate Smooth Miracle Oil Serum to lock in shine.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

Trending, fool-proof, and fantastic formulas.

Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.

As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.

In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.

From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil

Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.

A master colorist on why great hair color is never “simple.”

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.

PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.

Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.

Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.