Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
MENU
SEARCHMENUSEARCHLess frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
Wella Professionals partnered with hairstylist Angela Meadows to style Serena Williams for her surprise appearance during Kendrick Lamar’s Super Bowl 2025 halftime performance – and her hair game was on point.
Wella Professionals partnered with three wickedly talented hairstylists for the Los Angeles premiere of the major motion picture Wicked.
In this interview with MODERN SALON, Nathalie De Gouveia expressed her enthusiasm for Wella, her strategy for team building, and a few sneak peeks for brand launches.
Nathalie De Gouveia has been appointed to lead Wella Company’s largest market.
Celebrity stylist Davontae Washington explains how he achieved Victoria Monet's updo for the 66th Grammy Awards.
Wella Professionals has announced stylist Jesica Mesa as the brand's first Project The Now winner.
Wella Company hosted “The He(ART) of Hair”, a sold-out event in Las Vegas, featuring the Trendvision Beauty Envision Awards recognizing top industry artists.
Are you and your clients loving Viva Magenta? See how these brands' artists recreate the color beautifully on hair.
Wella Company, a global leader in the $100 billion hair and nail segment of the beauty industry, is marking a successful second year as a standalone company, delivering year-over-year double-digit profits.
Wella Professionals Brand Ambassador Dereq Clark predicts this season’s hottest hair color trend using new shades from Shinefinity and Koleston Perfect.
Wella Company becomes a participant of the UN Global Compact as the company commemorates World Environment Day.
Sennen Pamich is stepping down on November 30.
Eleven exceptional artists top Wella's competition in creativity for beauty pros.
Through August 31, you can enter a contest to receive product, education, and opportunities from Wella Professionals.
A perfect sun-kissed blonde takes Audrina Patridge out of a year of lockdown.