Living through the global crisis set off by COVID-19 has left some stylists in precarious positions. The challenges of conducting business while navigating so many unknowns has many beauty professionals looking for some security in their work life, moving forward. Here's where many are finding a great fit.
20 of the industry’s top artists behind the hair and faces of Beyoncé, Michelle Obama, Tyra Banks, Taraji P. Henson and others will be offering live education on how to work with deep skin tones and textured hair.
Personally, I’ve moved on to learning to live with the virus, its guidelines, restrictions and precautions instead of waiting around or ignoring the pandemic. I just try to sensibly take care of myself.
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
The companies' CEOs are asking Governor Newsom to consider reopening their salon suites, saying that because of the unique layout and design, salon suites have the ability to meet the health and safety standards much like a dental or medical office facility.
I want to share a few of my own observations when I look at BOTH sides of the learning for me, which I feel are critical to not wasting time, your money, the salon’s money, or missing the learning that’s happening in a virtual setting.
During a tough time, two stylist/salon owners looked to Alter Ego Italy for support and say that working with the brand is making their return to the salon easier and more profitable.
He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.
Now is the time to upgrade, advance, and evolve. Our business model has forever been changed and we are being forced to change the way we do business. Why not embrace technology?
What you decide to do will depend on your area, how COVID-19 affected your business and your own comfort level. For some direction and advice, we looked to salon industry experts and their suggestions for reopening.
Like many other bridal stylists, Caralee Pridemore had to quickly adapt her usual way of doing things and reschedule her brides in the wake of COVID-19.
Stylist Janel Latessa worried that her clients would be hesitant to return. The opposite has been true. Read about her successful reopening and get some tips for navigating your own return.
The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?
