Carlos Valenzuela, initially trained in London and Chicago with Pivot Point International, has a master's degree in international management and forty-six-plus year's experience as a hairdresser, ex-salon/school owner and worldwide spokesperson for professional beauty brands. He is the author of numerous success and personal development programs and published the novella Letters to Young Carlos, about a gay boy growing up along the US/Mexico border in the 1960s. Visit him at www.carlos-valenzuela.com
When people compliment Wesley Poole's excellent people skills and customer service, he explains his golden rule of professionalism, “If you love yourself, you automatically love your clients.”
This is the second profile in a series of senior stylists who inspire by example.
"Nobody was rude to me; everyone was nice, yet silently, I was denied opportunities awarded to anyone younger. Ageism is sneaky and includes biases like younger stylists give the salon a better image, clients prefer younger stylists, and they only do old- fashioned styling."
New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.
Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.
In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.
Employee turnover is expensive. In a business where competition is stiff and profit hinges on excellent customer service, salon owners should consider this checklist for ways to create happier employees.
After an unprecedented and crazy time, how do you want to move forward? What do you want a workday to look like? What needs to adjust, stay in your life or go? Here’s an opportunity to rethink how to lead a more fulfilling life and reprioritize your needs, wellness, and health.