New Year’s Resolutions: The Quitters Guide
I recognize the desire to become a better person with new boundaries and goals, but I know I will not deliver on the going-to-the-gym part. Who am I kidding?
Carlos Valenzuela
Contributor
Carlos Valenzuela, initially trained in London and Chicago with Pivot Point International, has a master's degree in international management and forty-six-plus year's experience as a hairdresser, ex-salon/school owner and worldwide spokesperson for professional beauty brands. He is the author of numerous success and personal development programs and published the novella Letters to Young Carlos, about a gay boy growing up along the US/Mexico border in the 1960s. Visit him at carlosvalenzuela.online
Why I Could Never Save Money
Salon work is emotional- full of highs and lows all day long. We give a lot, and sometimes we want something in return: comfort, a treat, a little reward.
Your Chair Is Full, But You Feel Empty: Mastering Salon Solitude
If you begin to willingly walk into your alone time, something shifts. You stop looking for people, places, and things to validate your existence. You see aloneness as freedom.
The Power of Your Hands: Lessons Behind the Chair
I’m almost 80. I’ve had plenty of time to reflect. How did salon work shape my life? If I could live it all over again, would I choose this path? My answer: absolutely. Here's why.
The Psychology of Pricing Your Salon Services
I used to charge above-average prices because this kept me on my toes to consistently deliver above-average services. No way could I just do a nice little haircut; the price pushed me to do my best. I liked that pressure, plus the results.
Meet Eva, Your New AI Assistant
Your personal AI chatbot is coming to a salon near you sooner than you think. Surveys indicate clients love the convenience of working with your AI "assistant." Let's call her Eva...
Unleash Creativity: The Art of Being Wrong
For your creativity to flow, lose the fear of being wrong. Nobody but you is keeping score, anyway.
The Business Side of Beauty: Why You Aren't Making the Money
There's a business aspect to being a beauty professional that can be learned and mastered. Here are the main reasons why you might be struggling, and what to do about it.
How to Deal With Critics
Stop limiting your possibilities to look good for others because they don’t really care—why do you?
Beating the January Blues: Tips for Attracting New Clients
The post-holiday slowdown is a unique moment to revitalize yourself and your business and connect with potential clients.
Be Nice, Not Naughty: Selling Gift Cards the Right Way
Offering gift certificates is a great strategy for attracting new clients and boosting income. However, done incorrectly, especially concerning refunds, transfers, and the scope of services included, things can turn into a nightmare. If you provide gift certificates, ensure thorough adherence to legalities and service considerations.
10 Ways to Prepare for the Busiest Time of the Year
The time of year when you see everyone in your chair is around the corner. Once it kicks in, you think of nothing but the salon and go on automatic from sunrise to sunset. This year, before the tsunami of work hits your salon, consider how you can minimize stress and enjoy the season with everyone else.
Thanksgiving Reflections: Seven Reasons to Say Thanks
Being thankful breeds more things to be grateful for. This Thanksgiving, take a moment to slow down and reflect on seven reasons salon professionals have to say thanks.
How Clients Push Your Buttons
Some clients push your buttons to see if you will enforce your boundaries. Your response lets them know how to treat you.
Coiffeurphobia: Fear of a Hairdresser
Being nervous about getting a haircut or coloring your hair, especially with a new hairdresser, makes sense. Carlos explains why "Coiffeurphobia" is a thing.
I Can’t Remember Names
Do you often forget names? Here are some tips from global beauty educator Carlos Valenzuela to remember your clients.
Power Up Your Consultations with The Pause Technique
If you could change one simple thing in your communication, you could completely transform how people perceive your needs. I lived many years unaware of this magical move. As soon as I learned it, I began using it everywhere. And it works!