Carlos Valenzuela, initially trained in London and Chicago with Pivot Point International, has a master's degree in international management and forty-six-plus year's experience as a hairdresser, ex-salon/school owner and worldwide spokesperson for professional beauty brands. He is the author of numerous success and personal development programs and published the novella Letters to Young Carlos, about a gay boy growing up along the US/Mexico border in the 1960s. Visit him at www.carlos-valenzuela.com
Offering gift certificates is a great strategy for attracting new clients and boosting income. However, done incorrectly, especially concerning refunds, transfers, and the scope of services included, things can turn into a nightmare. If you provide gift certificates, ensure thorough adherence to legalities and service considerations.
The time of year when you see everyone in your chair is around the corner. Once it kicks in, you think of nothing but the salon and go on automatic from sunrise to sunset. This year, before the tsunami of work hits your salon, consider how you can minimize stress and enjoy the season with everyone else.
If you could change one simple thing in your communication, you could completely transform how people perceive your needs. I lived many years unaware of this magical move. As soon as I learned it, I began using it everywhere. And it works!