Color

Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.

Sponsored by Wella

CHI’s New Harmony Collection: Top Spring Trends to Watch

Spring is a time of renewal and a time when your clients are looking for fresh ideas and looks to save in their “favorites” album. The new CHI Harmony Collection is an ideal place to start—it offers up an array of cuts, styles and color designs that will spark conversations and creativity in the salon.

Sponsored by Farouk Systems

Malibu C® Celebrates 40 Years of Innovation

From a cracked walnut to a global wellness movement, Malibu C® has spent 40 years transforming hair care through the power of vitamin C. Discover how a single sachet of Crystal Gel sparked a revolution in salon detox treatments—removing hard water minerals, revealing vibrant color, and giving hair a second chance. As Malibu C® celebrates four decades of innovation, their legacy proves one thing: you're not aging—you're just oxidizing.

Sponsored by Malibu Wellness

CHI Ionic Permanent Shine Gets A Major Makeover

One of the all-time favorite lines of professional permanent hair color has been reformulated, reimagined, and revitalized. When it was first launched, CHI Hair Color claimed several “firsts”—first ammonia-free permanent color, first formula to incorporate the strength and shine of silk keratin protein, just to name a few.

Sponsored by Farouk Systems

Moroccanoil Launches Tone-Correcting Oil Treatment

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

Discover What Your Cool Color Formulas Are Missing

Whether it’s an icy blonde or a rich, brass-free brunette, these shades require serious knowledge of color theory, formulation and placement. It’s also hugely helpful to have cool color shades at the ready--sophisticated shades you can trust to produce the results your clients crave and that you envision. Well now there’s a new range of colors from Schwarzkopf Professional® that does just that!

Sponsored by Schwarzkopf Professional USA

R+Co BLEU Launches Blonded Brightening Shampoo & Masque

R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

10 Reasons to Try the New Redken Color Gels Oils

Redken’s new Color Gels Oils give colorists a unique and versatile permanent color choice that's already being used by top artists. Here's why you should try it.

Sponsored by Redken

Unlock New Benchmarks For Your Color Business

In 2022, Vish collected data on color usage and costs from more than 2,671,622 services across North America & the UK. The results were a compelling industry eye-opener. Now, you can access real salon data to use as a benchmark for your own color usage and pricing, and make adjustments to maximize your profits.

Sponsored by Vish

Color Correction: 30 Years of Black Box Color Buildup

Famously stubborn and tough to budge, black box dye has met its match in @hairicc. This color correction took ten hours and Aric Congdon has some great advice on why and when to use certain strengths of activator.

Chocolate Hair Color is Trending: How to Get the Look

Until now, getting that flawless chocolate color required complicated mixology. Redken now has a new sweet collection of chocolate shades that achieves the perfect chocolate hue without mixing. Natural Chocolate shades have a blend of cool, rich, and balanced brown and blonde tones, complemented by ash and mahogany reflects.

Sponsored by Redken

New COLOR.ME Gloss Ticks All the Demi-Permanent Boxes

Can you get brilliant color, restored strength and dazzling shine in a demi-permanent? The answer is now yes, thanks to the new COLOR.ME Gloss demi-permanent from Kevin Murphy. It comes in 30 shades and contains the unique KM.BOND², an advanced plant origin protein complex that creates new hair bonds inside the hair. See if this is the demi you’ve been dreaming of.

Sponsored by Kevin Murphy

The Marco Signature Highlight Strategy

Marco Pelusi shares dimensional highlighting strategies.

The Amazing Makeovers of @studio_marteena

Over a dozen dramatic shape shifts and color change-ups.

9 Amazing Color Corrections

A good color correction provides the ultimate hair transformation, but it's no easy feat! These nine stylists spent hours creating these amazing "after" looks.

Corrective Color: Warm Raspberry to Cool Brown

See how Digital Creative Director J. Ladner uses his go-to corrective series from the new Matte Series by Calura Permanent and Calura Gloss to shift raspberry pink to a beautiful neutral brunette.

Sponsored by Oligo Professionnel

This Color Specialist Gets Real About Proper Color Corrections

@hairbyshawna_russell talks about her most challenging hair transformations and the tools she uses to get the best results.

Sponsored by Schwarzkopf Professional USA