Some color pros are devoted to liquid hair color. Others aren’t sure or have never tried it. But whether you’re Team Liquid or merely liquid curious, there’s a new permanent liquid hair color in town that’s worth a serious look. Redken’s new Color Gels Oils are providing colorists with an innovative, versatile permanent color option, one that’s already being embraced by top artists. Here are 10 reasons to take a closer look.

The Gray Coverage is Amazing

Permanent color is the workhorse of gray coverage, and in this arena Color Gels Oils is really a step up. You can expect up to 100 percent coverage on all hair shades and textures. “I get complete coverage even on resistant grays,” says Redken Ambassador Adrienne Dara. “I just used it on a client with extremely coarse hair and the coverage was outstanding.” One reason the results are so gorgeous? Each Color Gels Oils has been formulated with a brown-to-tan background, which is the best for covering gray effectively without unwanted warmth. It also offers a monochromatic reflect for deep, saturated color results.

Color Gels Oils also increases the condition of non-pigmented hair.

And It Actually Rejuvenates Gray Hair

There are two issues when it comes to gray hair. Of course you need to restore the missing pigment, but what if you could also rejuvenate the condition of the gray hair that becomes altered when scalp oil is diminished? Well Color Gels Oils does more than just cover gray. It actually adds shine and condition to the strands—think 78 percent more shine*and 30 percent more condition and smoother hair**. “The hair honestly looks younger after a gray coverage service,” says Dara.

Saturation is Much Easier

With any hair color, saturation is a critical factor—perhaps the most critical factor. Even, thorough saturation is the key to even, rich, long-lasting color results. The unique consistency of Color Gels Oils glides on like a dream and lets you bathe every hair in color.

Application is Much Speedier

Time is money in the hair color game and anything that speeds up application is a time-saving gift. Again, thanks to the silky consistency of Color Gels Oils, you can speed up your retouches and other applications because the color goes on so smoothly.

Bottle? Brush? Both!

Traditionally, colorists use a bowl and brush for cream color and a bottle for liquid color. Thanks to the unique consistency of Color Gels Oils, you can go both ways! Mix it up in a bowl or pour it into a bottle. Whichever method you prefer, Color Gels Oils performs with impressive hair adhesion for a no drip experience.

See how Rachel Redd “takes it up a notch” using the new Color Gels Oils 08NA + 010NA to bump up this base and lowlights.

Shine Like You Wouldn’t Believe

“I love the shine of this product!” declares Dara. “And I just had a client tell me her hair felt so soft and looked so shiny, healthy and smooth after her color service.” Much of the credit for the shine goes to the best in class, cutting edge formulation, which includes 2 percent apricot oil.

It’s Ammonia Free and Fragrance Free

Stylists and clients alike are hyper aware of the ingredients in their products these days, and for many, ammonia is a red flag. The fact that Color Gels Oils are ammonia free provides the assurance that today’s users require. It’s also vegan and free from silicones and fragrance, two more things that make this color appealing to users with sensitivities. 

Celeb Colorist Tracey Cunningham is a Fan

Tracey is the queen of celebrity color. Her Insta feed features her work on the likes of Julia Garner, Jennifer Lopez, Amy Poehler, Riley Keough, Aubrey Plaza and Zendaya—and that’s just from the past few weeks! With high profile heads like this, Tracey cannot afford the slightest misstep, so when she says Color Gel Oils are the bomb, you know she’s not steering you wrong!

Color Gels Oils Loves Curls

Coloring textured hair can be a delicate process. You must proceed with care and caution to avoid damaging delicate curls and disrupting curl patterns. Redken Ambassador Jamal Edmonds is sold on Color Gels Oils for his curly clients. “It’s a game changer,” he says. “It adds condition to curly hair while processing, leaving hair shiny and smooth. And best of all, it won’t compromise the curl pattern.”

So Many New Shades

There are 29 shades in the portfolio, with a comprehensive collection of blondes, brunettes, reds and Clear. There are also 12 color families to work with, from ash blondes and brown reds to neutral warms and NNs. As you would expect, Color Gels Oils play well with Shades EQ, making them the perfect partners to use for any color service. And most excitingly, Color Gels Oils is the first Redken Liquid color line to feature shade markings on the caps, making it easier to find what you’re looking for in the store and in the salon.

Explore the new Redken Color Gels Oils and experience permanent color in a brand-new way.https://www.saloncentric.com/redken-color-gels-oils-permanent-haircolor.html

*vs. uncolored hair

**vs. non-conditioning shampoo