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Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.
The FutureIQ™ biomimetic hair longevity serum is a lightweight, fast-absorbing formula, powered by K18’s proprietary MultiVital™ technology, designed to simultaneously support hair retention, scalp vitality, and pigment longevity through biology-first intervention.
Sponsored by K18 Hair
A quick and easy service that can be applied by an esthetician or a stylist, Vomor's 10-Day Lashes are the perfect ticket booster for clients who have a special event or just want beautiful lashes without the time and financial commitment of lash extensions.
Celebrity barber and owner of Team Hairbenders, Darrl “Dee” Robert Jr. shares his passion for community building, celebrity hairdressing and his New Orleans salon.
Barber Pat Regan demonstrates the new BaByliss PRO SNAPFX, a cordless trimmer with a patent-pending dual battery system.
Marco Pelusi shares dimensional highlighting strategies.
Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.
BARBERING TODAY launches its monthly Instagram challenge with a dad makeovers, and the winning barber will feature in an upcoming profile.
Give your clients healthy, shiny hair AND gorgeous color this spring with Wella's Shinefinity.
American Express is helping salon owners get their businesses back on track with tips, tools, discounts and more.
Sponsored by Amex
You play a crucial role in educating your clients with this topic and here's how you can help them.
Sponsored by Nutrafol
Leading Aveda professionals encourage stylists to overcome their fears and pursue their dreams at Dare to Dream 2018, while The Salon People encourage that pursuit by giving out the first Best New Aveda Artist Awards.
Engagement in their communities is an important core value to Excellence in Education honorees.Participating in service projects, cut-a-thons, fashion shows and other initiatives isn’t an option for students; it’s a requirement. But it’s one they love to fulfill as owners strive to offer a variety of opportunities every month for students to choose from.
Excellence in Education honorees are leading the way in utilizing technology to teach.Owners are embracing other high-tech trends in equipment, apps and software as well. Students have come to expect cutting-edge technology in the classroom, and schools are continually stepping up to incorporate new trends, including paperless classrooms.
Savvy school owners realize the importance of culture in schools and are spending just as much time nurturing this as they are on practical business matters.
Finding a job upon graduation from cosmetology school can be a frustrating experience—but not for the graduates of this year’s Excellence in Education honorees.These schools aren’t just focusing on getting their students employed, but also placing them in salons where they will succeed and thrive.
MODERN SALON was proud to add a new category to the Excellence in Education awards this year—Nails. Nails recognizes schools committed to offering their students an important career option while diversifying and building their own business.
Although traditional advertising on TV and in local news sources is still utilized, school owners are turning more and more to a more affordable option—social media.
