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All photos by Kevin Robinson, Makeup by Catie Fisher, Hair by Jason Ashkenazi

Macho Makeup Part 3: The Final Looks

by Carlos Valenzuela

New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.

Macho Makeup Part Two: The Photo Shoot

Macho Makeup Part Two: The Photo Shoot

by Carlos Valenzuela

Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.

Macho Makeup Part One: The Concept

Macho Makeup Part One: The Concept

by Carlos Valenzuela

In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.

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