During a tough time, two stylist/salon owners looked to Alter Ego Italy for support and say that working with the brand is making their return to the salon easier and more profitable.
The term ‘triage’ is being used to describe how stylists are assigning degrees of urgency to their client’s needs; some may be clamoring for more attention than you’re able to give, right away, so be strategic in how you work, says this colorist and salon owner.
A skilled colorist and self-made entrepreneur who built a reputation for her signature ‘painted hair’ blends and natural looks, here's how she will be getting back to work and back to creating.
“I’ve had many questions about vertical placement, as if it is a foreign concept, but the truth is all of us have used this placement. You just don’t remember."
Stylist Janel Latessa worried that her clients would be hesitant to return. The opposite has been true. Read about her successful reopening and get some tips for navigating your own return.
Wanting to take a foray into green beauty? Colorist Sydney Ann Lopez demonstrates how to use Biolage Color with lightener, as a toner and for multidimensional finishes.
Goldwell North America Artistic Team Member Mark Holloway is making sure his color clients stay patient via lots of communication and with an arsenal of temporary solutions to hold them over until they can sit in his chair again, whenever that may be.
Moroccanoil Blonde Perfecting Purple Shampoo deposits violet pigments to counteract yellow and orange hues, enhance the depth and dimension of haircolor, and provide a natural-looking sheen that revives highlights.
Clients who have waited to see their stylists may be returning with dark roots, stubborn greys and a desire to be lighter and brighter, fast. Save these examples for your blonding inspo board and find out the artist's secret to tailored blondes.
It's a hot-button topic. During salon shutdowns caused by COVID-19, some stylists and salons have been offering their clients hair color for at-home use---and some stylists and salons have not. Hear from those on both sides of this debate.
