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SEARCHPRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
PRAVANA Vivids in new shades Juicy (left) and Crush (right)
Photo courtesy of PRAVANA (Colorist: Andy James – @andyjamespaints / Lead Hairstylist: Natalie Rosales – @natalierosales / Crush Model: Staz Lindes – @yostazyo / Juicy Model: Jane Nguyen – @jjxn_4 / Photographer: Joyce Charat – @joycevisuals)
After two seasons of cool, soft hues, clients are craving peachy pinks and warm rose tones -- and PRAVANA is serving them up with their new Sugarcoated Collection. PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new shades: Juicy (a refined pink-orange reminiscent of peach taffy) and Crush (a soft, sophisticated rose gold evoking crushed raspberry confections.)
Launching ahead of Valentine's Day, these shades capture seasonal demand while offering year-round versatility. Formulated for levels 7+, they deliver wearable, on-trend results—particularly for clients with darker or warmer starting levels without requiring a level 10 lift.
Evanie Frausto (right, wearing Crush) applied PRAVANA Vivids in Juicy to Vlad Plaviceanu (left) – @vlazuv
Hair by Evanie Frausto - @evaniefrausto / Model: Vlad Plaviceanu – @vlazuv / Photographer: Zamar Velez – @zamarvelez
“Pink hair is not just for pop stars,”sayscelebrity hair color expert and visionary Evanie Frausto (@evaniefrausto). “It is one of the most modern, versatile tones you can wear. Depending on the depth and placement, it can feel romantic, playful, or high fashion."
“Pink catches the light in a way that makes the hair look healthy and intentional,” he adds. “The person who chooses pink is usually expressive, creative, and comfortable being seen. It feels fresh without trying too hard, which is why people are so drawn to it."
PRAVANA Vivids in new shade Juicy
Hair by Evanie Frausto - @evaniefrausto / Model: Vlad Plaviceanu – @vlazuv / Photographer: Zamar Velez – @zamarvelez
Photo courtesy of PRAVANA
“For men, pink and peach tones feel unexpected in the best way. They soften the overall look while still adding an editorial edge. On shorter or textured cuts, these shades read refined rather than loud and can almost act like a fashion neutral. Pink on men communicates confidence, style awareness, and a modern approach to grooming where color becomes part of personal identity,” says Frausto.
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