"We have developed this idea based on the white hair standard of what is good hair and what is not good hair. Those stories become real and they make you think that there is something wrong with you."
In May, the people interacted with two hair stylists with confirmed coronavirus infections, but none ended up showing symptoms of Covid-19. The stylists and the clients were required to wear masks during their time in the salon.
Going beyond haircare, the company's new Health + Care category will showcase an array of CHI & BioSilk product innovations to help kill viruses, bacteria and germs.
As an industry, we’re examining the ways we can improve around diversity, inclusivity and representation. This educational equity consultant suggests we check ourselves, first.
This comprehensive, two-hour course and certification launched on www.miladytraining.com will allow professionals to review infection control best practices and help them alleviate consumer fears as they reopen.
The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.
The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?
As salons around the country begin to reopen, clients will be looking for evidence that their safety is important to you. Now, there's a way to publicly demonstrate your team members have been trained and are adhering to recommended protocols.
"We want to reassure consumers that there is currently no evidence of human or animal food or food packaging being associated with transmission of the coronavirus that causes COVID-19."
With over $1MM raised for the COVID-19 Relief Fund, a back-to-work safety & success plan, a new way to enter NAHA 2021, a state opening tracker, and legislation efforts to get dollars back into salons hands, PBA provides countless resources during the pandemic.
"Beginning in early May, we will begin to see weekly deliveries of non-surgical masks and hand sanitizer that we’ll be providing, at-cost, to beauty pros as states re-open."
