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Ageism in the Salon

Ageism in the Salon

by Carlos Valenzuela

"Nobody was rude to me; everyone was nice, yet silently, I was denied opportunities awarded to anyone younger. Ageism is sneaky and includes biases like younger stylists give the salon a better image, clients prefer younger stylists, and they only do old- fashioned styling."

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The Day Instagram Went Down

The Day Instagram Went Down

by Anne Moratto

Facebook, too. So we took to Twitter to ask some beauty professionals what they were thinking and doing during this forced social silence. Sure, there are plenty of other platforms, but for beauty pros, Instagram has become a marketing vehicle, messaging App and appointment software, all in one.

Macho Makeup Part Two: The Photo Shoot

Macho Makeup Part Two: The Photo Shoot

by Carlos Valenzuela

Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.

Macho Makeup Part One: The Concept

Macho Makeup Part One: The Concept

by Carlos Valenzuela

In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.

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