Living through the global crisis set off by COVID-19 has left some stylists in precarious positions. The challenges of conducting business while navigating so many unknowns has many beauty professionals looking for some security in their work life, moving forward. Here's where many are finding a great fit.
Krystle Waivio uses her hands to shape and sculpt these looks, incorporating products that will impart moisture and shine. And by working with a curl pattern, she is able to set a style in place with ease.
Raising prices and the additional cost of PPE have been on owners' minds since the pandemic, so we designed the third day of the Data-Driven Salon Experience to focus on pricing and profits. Don't miss these sessions!
Boozer is a celebrity hairstylist, image consultant, hair care educator, and salon owner in Los Angeles. Her celebrity roster includes Gwen Stefani, Eve, Mariah Carey, Kerry Washington, and Missy Elliot.
Being a hairdresser is hard, but if you love what you do and cultivate enough courage to put yourself out there, then when things go wrong the passion will keep you going, and you will be confident that you will bounce back.
“Salon professionals can misunderstand making money with building wealth, and without a timely heads up, leave the salon with little to show for a lifetime of salon work. I’ve seen this happen too many times.”