Close

Color

Price Transparency on Color Corrections

by Alison Alhamed | June 12, 2019
This is Sean Michael's photo post he shared on his @seanmichaelhair Instagram profile, breaking down his service cost.
1/5

Show All
This is Sean Michael's photo post he shared on his @seanmichaelhair Instagram profile, breaking down his service cost.
Session one.
2/5

Show All
Session one.
BEFORE
3/5

Show All
BEFORE
AFTER
4/5

Show All
AFTER
AFTER
5/5

Show All
AFTER
This is Sean Michael's photo post he shared on his @seanmichaelhair Instagram profile, breaking down his service cost.
1/5
Slider
This is Sean Michael's photo post he shared on his @seanmichaelhair Instagram profile, breaking down his service cost.
Session one.
2/5
Slider
Session one.
BEFORE
3/5
Slider
BEFORE
AFTER
4/5
Slider
AFTER
AFTER
5/5
Slider
AFTER

Recently, thanks to a movement from Gina Bianca @iamginabianca, there’s been a trend on Instagram embedding the total service cost onto images of transformations as a way to help spread awareness and transparency into the realities of what services cost.

Bianca says the worst thing you can do for retention is sticker shock. Client retention is one of the biggest factors in growing your business.

“Sticker shock will run your business into the ground, and undercharging will drain your soul of appreciation and cause resentment to build over time,” says Bianca, who bases pricing on cost per hour.

“I'd be lying if I didn't tell you that seeing a price tag on a photo of hair made me upset,” says Sean Michael, a stylist at Salon Beau in Andover, MA. “At first I was like 'Why are people showing off how much they charge? I don't think that's very fair that someone in California is charging $150 haircut and someone in Ohio is charging $40.’ Long story short, I disliked it because I didn't understand the meaning behind it.”

Michael was recently asked how he talks to clients about pricing, and does he feel comfortable charging what he’s worth.

“I immediately responding saying our salon is very open and honest during consultation about pricing, but the more I spoke about it the more I realized that, yes, I am very transparent in person, but I'm not as transparent on social as I should be,” says Michael, a balayage and blonde specialist.

Re-inspired by a podcast he listened to where Bianca gave details on why pricing transparency matters so much, Michael decided to start showcasing the price breakdown of his services.

“I wanted the transparency to shine through, just like it does during a consultation with me,” he says. “I want the topic of pricing to be open and honest in the salon. Recently I’ve made the choice to bring what I teach my team in salon onto Instagram. I want to share as much as I possibly can! I believe sharing will lift this industry up, and it’s something I am truly passionate about.”

For the client transformation featured here, she had a long-time stylist in Vermont but had recently moved to the Boston area, where Michael is based.

“She had been all levels of blonde, brown, black, caramel, blonde, green, brown, darker brown, even darker brown, really dark brown,” he says. “The reason why they did so many brown processes in the end is because the green kept coming through.”

When she came to see Michael, the hair had faded dark brown hair with a green tint throughout the ends.

“She showed me an icy light blonde and said she had been trying to achieve that color for years,” he says. “I told her because of her hair history it would be at least 5+ balayage services. She said I trust you, let’s go on this hair journey together.”

Sessions 1, 3 and 5:
Balayage: $195
Glaze: $45
Haircut: $65
EACH SESSION: $305

Sessions 2 & 4:
Balayage: $195
Glaze: $45
Blow Dry: $45
EACH SESSION: $285

TOTAL TRANSFORMATION COST TO CLIENT: $1,485

“This client came in just about every 6 weeks and was very patient throughout the journey,” Michael says. “She had beautiful color every step of the way but it took 7 months and $1,485 to achieve her goal color.”

He started his first process by using Joico Free Play with Product Club Balayage Film to lighten out all of the layers of brown.

“The first process ended up being a dark caramel, which she was actually thrilled about,” he says. “She saw the light at the end of the tunnel. After the first process I switched over to Joico Verolight with Product Club foils. On our fifth process is when we hit our goal color result: icy light blonde!”

Think you know balayage? Think again. Read our guide to the technique to become the ultimate expert.

Download our ebook Modern Salon’s Guide to Balayage

Download Our eBook
How-To: Creamy Blonde And Icy Blonde

How-To: Creamy Blonde And Icy Blonde

by Staff

A luxurious creamy blonde and a sparkling, icy blonde are the ideals in the world of blonde tones, and it sometimes takes years of trial and error to get them right. Now a new range of Redken toners have paved the way to blonde results that are better than ever.

This Silver Stunner was Created Using a Toning Shampoo

Color

This Silver Stunner was Created Using a Toning Shampoo

by Mary Kaleta

Gone are the days where silver hair is something to hide; now, it's not only embraced, but it's also requested! Clients of all ages are seeing the benefits of shiny, healthy hair with a silver hue, and artists such as Leigha Lane turn to Milk_Shake to make their clients' dreams a reality.

Your client is living her best summer with this pink hologram creation. It’s by @archieco_​...

How-To: Summer-Loving Pink Hologram

by Staff

Summer-loving hair color look from Archie & Co in Adelaide, Australia. The entire design was created with staino, a range of 10 intense direct dyes (plus Clear) from evo fab pro.

Find out why over 400,000 subscribers love our newsletters

Makeover by Daisy Goord.

Color

Great Formulation For BIG BLONDE Results

by Maggie Mulhern

Daisy Goord was excited when her new client came to her with a color “that wasn’t a million miles from where she wanted to be. YES it was too warm and YES it wasn’t lifted high enough, but there are several easy tweaks to make to hit her bright blonde goal.” Details for the makeover here.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Load More