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How to Build a Brand: Winning Marketing Strategies with Elyse Rox

Salon owner and stylist life coach Elyse Rox gives us tons of insight on how she built herself a winning brand, and how you can do the same.

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Our Top 20 Instagram Posts of 2022

As the year comes to a close, we put together a countdown list of our 20 most-loved Instagram reposts of 2022. Give these creators a follow!

How Search Works on Instagram

When we want to understand how Instagram works, we like to ask Instagram. We go to the source. Recently, we wanted to better understand Search on Instagram, which is how you show up and why.  Of the gazillion gin joints all over the world, how can we help someone wander into ours?

MODERN's 9 Funniest Instagram Posts of 2021

These nine memes and hilarious videos gave our followers the laughs they needed in 2021.

The Top 100 Hashtags for Hairstylists on Instagram

Hashtags are a valuable tool to get more eyeballs on your work and grow your online following. We’ve rounded up the best hashtags relevant to the hair community that every stylist should be using. Get ready to copy and paste!

Instagram Just Added a Dedicated Spot for Pronouns on Your Profile

Adding pronouns to your profile is a wonderful way to practice inclusiveness in your business.

How Sharon Spellman Gained Half a Million Followers on TikTok

Get to Know TikTok star and Matrix ambassador Sharon Spellman in our spotlight interview.

SEO for Stylists: How to Make Your Instagram More Discoverable

With the right keywords, tags and bio, Instagram can be a powerful business-building tool. Here’s how to perfectly optimize your profile to grow reach and get more butts in your chair.

4 Hairstylists on How to Take Gorgeous Client Photos

Instagram is the most important channel for stylists and their clients. High-quality photos that show off your work will fill your appointment book.

3 Tips for Shooting Hair Instagram Pics Quickly

"You’re doing beautiful hair every day. Not shooting it for social is a missed opportunity for others to actually see it and request your services," says Blake Reed Evans, salon owner and media coach.

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