*Editor's Note: This article orginally appeared in February 2021.
Using the right hashtags is essential to growing your following on Instagram. Hashtags label your post into topics which help people interested in a specific topic find your feed (or look book, as we like to think of it).
But what are the best hair hashtags you should use to showcase your work and stand out to new clients?
Large vs. Small Hashtags
The first thing to know is that you should use a mix of broad and precise content tags. For example, a popular hashtag like #haircut is often flooded with posts, and yours will quickly get drowned out. Balance your post with less popular, highly relevant hashtags that get better visibility. #Shaghaircut, for instance, is narrow and specific to the content you’re sharing, so it has potential for bigger reach.
Local Hashtags
Stylists should utilize local hashtags to get discovered online. You’re running a business, and it’s likely that most of your clientele is in a specific city. To make it easy for potential new clients in the area to find you, use hashtags like #atlantahairstylist or #chicagohairsalon. General local hashtags like #atlanta and #chicago are great too because this shows your business is a part of the local community.
Brand Hashtags
Want to get noticed by your favorite color or styling brand? Many brands have preferred hashtags listed in their Instagram bio that you can use to contribute to their hair community.
Olaplex is straightforward, with the hashtag #olaplex. Pulp Riot is voice-y, using #pulpriotisthepaint. There’s a whole range of hashtags to get discovered and reposted by your favorite brands. You can always try a favorite, #modernsalon, to have your work featured on our page!
Fast Facts
• You are limited to 30 hashtags in a post.
• You can include hashtags in a comment under your photo, instead of in the caption/description.
• If your account is private, your posts won’t display publicly on hashtags.
• Hashtags can include numbers and emojis, but not punctuation.
Best Hair Hashtags
Below, we’ve rounded up the top 100 hashtags every stylist should use. These are a mix of evergreen ideas and the most popular hashtags now. Get ready to copy and paste!
1. #hairstyles
2. #hairideas
3. #hairfashion
4. #hairoftheday
5. #haircolor
6. #hairinspo
7. #hairtrends
8. #haircut
9. #hairgoals
10. #hairstylist
11. #hairdressermagic
12. #blonde
13. #balayage
14. #aesthetic
15. #balayageombre
16. #balayagehighligts
17. #beforeandafterhair
18. #frenchhair
19. #haircolorist
20. #modernsalon
21. #mermaidhair
22. #pinkhair
23. #makeover
24. #transformationtuesday
25. #bronde
26. #livedinhair
27. #haireducation
28. #hairtutorial
29. #hairpainting
30. #longhair
31. #unicornhair
32. #colorexpert
33. #colormelt
34. #beachwave
35. #hairextensions
36. #hairbesties
37. #hairart
38. #braids
39. #holidayhair
40. #haircaretips
41. #haireducator
42. #barbershop
43. #brunettebalayage
44. #healthyhair
45. #instahair
46. #rainbowhair
47. #blackhair
48. #bobhaircut
49. #cutitkinky
50. #curlfest
51. #shagahaircut
52. #effortlesshair
53. #curlyhair
54. #newlook
55. #editorialhair
56. #funnyhairmemes
57. #foilplacement
58. #teasylights
59. #virginhair
60. #frenchbob
61. #glossitup
62. #lacefrontal
63. #naturalhairloving
64. #foilayage
65. #pixiecut
66. #naturalhairtutorial
67. #photoshoot
68. #smallbusiness
69. #teamnatural
70. #wigclass
71. #hairphotography
72. #moneypiece
73. #bridalhair
74. #colorcorrection
75. #babylights
76. #upstyle
77. #grayhair
78. #vividhair
79. #braided
80. #colorfulhair
81. #keratin
82. #brazilianblowout
83. #ombrehair
84. #shadowroot
85. #wavyhair
86. #hairartists
87. #hairlove
88. #hairobsessed
89. #texturedhair
90. #naturallycurly
91. #barberlife
92. #barbergrind
93. #stylistssupportingstylists
94. #hairdo
95. #salonlife
96. #sunkissedhair
97. #laceunit
98. #bridalupdo
99. #brownbalayage
100. #pastelhair
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