MENU
SEARCHWhen we want to understand how Instagram works, we like to ask Instagram. We go to the source. Recently, we wanted to better understand Search on Instagram, which is how you show up and why. Of the gazillion gin joints all over the world, how can we help someone wander into ours?
When we want to understand how Instagram works, we like to ask Instagram. We go to the source, and find out so much when we peruse the news and blogs and updates on their very helpful official site.
Here we find myths busted (“If posts get a lot of reactions in the first 30 minutes are they ranked higher? No, we can confirm this isn’t true!”) and explainers for how the algorithms (because there are MANY) work.
Recently, we wanted to better understand Search on Instagram, which is how you show up and why. Of the gazillion gin joints all over the world, how can we help someone wander into ours? Again, go to the source.
In an article on Instagram’s official site, titled “Breaking Down How Instagram Search Works” (by Adam Mosseri) we pulled out three key points as excerpts. For the full article, visit the Instagram blog.
Here are a few best practices that you can use to help show up in search results:
Use a fitting handle and profile name. Search results are matched by text. Using an Instagram handle or profile name that’s related to the content of your posts is your best bet for showing up in relevant searches. If your friends or fans know you by a certain name, include that name in your username or profile so that you can show up when they search for you.
Include relevant keywords and locations in your bio. Same principle here. Make sure your bio includes keywords about who you are and what your profile is about. If your account is location-specific, like for a small business, sharing your location in your bio can make it easier for people in your area to find you.
Use relevant keywords and hashtags in captions. For a post to be found in Search, put keywords and hashtags in the caption, not the comments.
Other myths we had busted (after poking around the site) are around engagement on Instagram. They include…
Deleting and reposting makes no difference
The branded content tool won’t hurt you
Tagging other accounts doesn’t hurt, it might even help
Shadowbanning is not real
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
