*EDITOR'S NOTE: This article was originally published in 2021. 

Most people use social media to attract new clients and have a little fun. But Sharon Spellman (@sharon.simplyinsane), the owner of Simply Insane Hair, has built quite the online community. At just 25 years old, this color transformation specialist has more than 110,000 Instagram followers and an audience of over half a million dedicated viewers on TikTok. Plus, Matrix recently welcomed her as a brand ambassador, in case you need further proof that this stylist is on fire.  

Spellman is well on her way to becoming one of the few who reach mega-stardom through social media. Her videos showcase everything from bright blonde secrets to box dye correction, photo studio hacks to top-tier stylist humor. While this is just the beginning of her story, we already can’t enough.

So, how did Spellman find her niche and grow her influence? It ultimately came down to energy, re: posting a ton and letting her vibrant personality take center stage.

“Instead of just the typical hair content and before-and-after videos, I wanted to incorporate me and my outlook on life,” she shares. Allowing yourself to shine also happens to be Spellman’s key piece of advice for follower growth. “You have to want to be original and bold. In finding your niche, you’re going to need try everything and something will stick. When you personalize your posts, people will look forward to seeing more of you.”

Watch our video conversation with Spellman where she shares Matrix news, her 2020 survival story, TikTok success tips, favorite spring color trend and more.

For reprint and licensing requests for this article, Click here.