MENU
SEARCHWith the right keywords, tags and bio, Instagram can be a powerful business-building tool. Here’s how to perfectly optimize your profile to grow reach and get more butts in your chair.
For stylists, the best place to interact with potential clients and fill an appointment book is Instagram. However, one of the trickiest marketing tools to navigate is – you guessed it – Instagram!
So many hairdressers and salons adore this social media platform, but that means the market is saturated with balayage and beautiful makeovers galore. How are you supposed to make your content stand out and your page more discoverable in a sea of industry elites?
With the right keywords, tags, bio and gorgeous posts, Instagram is a powerful tool for building your business and carving out your niche. Ahead, we share how to perfectly SEO-optimize your profile to grow reach and discoverability.
Formatting Your Bio
You only get 150 characters to help people understand who you are. So before writing up your bio, consider who you’re trying to reach. What kind of work do you do daily? What kind of work do you want to be known for? Once you have these questions answered, you can base your bio (and overall content strategy) on your goals.
The most important tidbits of information to include are:
Your name
The salon you work at or your business name, if you have one
Location
What you specialize in
Awards you’ve won
Anything unique about your business, such as affiliation with a brand or eco-friendly practices
Feel free to use emojis and fonts to inject personality and draw attention to certain parts of your bio. You’ll also want to include a link to booking, your website, a recent campaign, or anything worthy of promotion.
@sydneyannlopezhair's bio perfectly represents her expertise as a blonde and vivid specialist and brand ambassador.
@clevelandhairboss has tailored her bio to represent her work as an hair color educator and expert.
Hashtags
Whether you aspire to be a global celebrity or put more clients in your chair, you’ll need a few well-considered hashtags in your posts. Hashtags label your post into categories which help people interested in a specific category find your feed. Using hashtags could get your post seen by people (maybe even hundreds of them) who haven’t discovered your work yet.
MODERN SALON has handy guide of the top 100 hair community hashtags you can incorporate right now to get more eyeballs on your work.
Keywords
Instagram recently began allowing users to search for content using keywords, not hashtags. If you type “bronde” in the Explore page, you’ll be given results based on keywords in an Instagram name, username, bio, and post.
When you optimize your account and content posts to include relevant keywords, you’re more likely to appear in search results.
If you’re hoping to rank for a keyword like “blonde” it’s a good idea to incorporate that primary keyword in both your display name and username. In your bio, add secondary keywords like “bridal” or “extensions” that expand on your expertise and represent your business.
Captions
The Instagram Explore page considers captions when determining what content to show each user. By using relevant, descriptive keywords in your photo captions, you’re more likely to appear on the Explore page for users who have expressed an interest in topics related to yours.
Track Your Reach
Want to know if your SEO efforts are paying off? Upgrade to business account or creator account and use Insights to learn more about your followers and growth.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
