Alfredo Lewis, educator and social media ambassador for Matrix, Biolage, Bellami and other pro brands, shares his insights into social media video production and strategy for stylists.
MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.
While exploring career benefits at Ulta Beauty—amazing (paid) education, healthcare, up to 70 percent commission, positive team culture and more—be sure you also take a scroll through the company’s vibrant social media presence.
Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
The group of hairdressers will collaborate on concepts and content for the brand.
The SalonCentric "Balayage and Social Media Bootcamp" graduates share their favorite takeaways from the workshop.
When it comes to showing off your outstanding hair skills, nothing tops social media. But can social media help amplify product sales and contribute to your overall profit?
Same hair, two different ways of capturing. For years, Hannah Menor, a San Diego-based colorist and stylist, exclusively used her iPhone to capture images of clients for posting on her @hannahdisconnected Instagram page. Then she got a Canon camera--see the difference between the two!
