With the right keywords, tags and bio, Instagram can be a powerful business-building tool. Here’s how to perfectly optimize your profile to grow reach and get more butts in your chair.
Hashtags are a valuable tool to get more eyeballs on your work and grow your online following. We’ve rounded up the best hashtags relevant to the hair community that every stylist should be using. Get ready to copy and paste!
"You’re doing beautiful hair every day. Not shooting it for social is a missed opportunity for others to actually see it and request your services," says Blake Reed Evans, salon owner and media coach.
What a year. Thank goodness for nail techs and their sense of #nailhumor.
Sydney Lopez is known for her vibrant color creations and social media prowess. See work she has created using Goldwell through MODERN SALON's Artist Connective.
Doing some simple tweaks and revamps now will help your branding, long term. Pointers for working on your business to prepare yourself for a return to work.
KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.
The KAO “Elevate the Artist Social Program” is an intensive exploration into Instagram success for Goldwell and KMS artists. MODERN editors along with social-media expert and salon owner Sydney Ann Lopez offered a two-hour seminar that included best practices in photography and lighting, posing, writing compelling captions, hashtagging, creating engaging content and more.
“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."
Alfredo Lewis, educator and social media ambassador for Matrix, Biolage, Bellami and other pro brands, shares his insights into social media video production and strategy for stylists.
