social media

Ranked: The Social Media Brands Searched the Most

According to a new study, Instagram has the most searched branding for a social media platform, with 147,736 monthly Google searches on average.

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How Sharon Spellman Gained Half a Million Followers on TikTok

Get to Know TikTok star and Matrix ambassador Sharon Spellman in our spotlight interview.

Protecting Your Work Online

Blatant instances of intellectual property theft in the nail industry, and how beauty content creators can shield themselves from it.

90 Nail-Related Hashtags for Nail Technicians

Some experts recommend using a minimum of 11 hashtags per post, while others suggest using 5-10 hashtags for optimal engagement. If you need a little help thinking beyond the traditional tag, here are 90 nail-related hashtags to spice up your next social caption.

Our Top 20 Instagram Posts of 2022

As the year comes to a close, we put together a countdown list of our 20 most-loved Instagram reposts of 2022. Give these creators a follow!

MODERN's 9 Funniest Instagram Posts of 2021

These nine memes and hilarious videos gave our followers the laughs they needed in 2021.

The Top 100 Hashtags for Hairstylists on Instagram

Hashtags are a valuable tool to get more eyeballs on your work and grow your online following. We’ve rounded up the best hashtags relevant to the hair community that every stylist should be using. Get ready to copy and paste!

The Day Instagram Went Down

Facebook, too. So we took to Twitter to ask some beauty professionals what they were thinking and doing during this forced social silence. Sure, there are plenty of other platforms, but for beauty pros, Instagram has become a marketing vehicle, messaging App and appointment software, all in one.

How to Use TikTok to Grow Your Brand

Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.

MODERN SALON Is On Clubhouse! Come Hang Out With Us

If you’re not part of the Clubhouse Drop-In Audio App community, now’s the time to join. We’re bringing beauty pros together for business changing conversations, and we can’t wait to meet you.

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