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Goldwell Announces Sydney Ann Lopez as Social Media Ambassador

Sydney Lopez is known for her vibrant color creations and social media prowess. See work she has created using Goldwell through MODERN SALON's Artist Connective.

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During Virus Shutdown, Do These Updates to Your Branding

Doing some simple tweaks and revamps now will help your branding, long term. Pointers for working on your business to prepare yourself for a return to work.

This Stylist is Creating Her Own Social Media Content Challenges While at Home

KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.

KAO's Elevate the Artist Social Program Teaches Social Media Skills and More

The KAO “Elevate the Artist Social Program” is an intensive exploration into Instagram success for Goldwell and KMS artists. MODERN editors along with social-media expert and salon owner Sydney Ann Lopez offered a two-hour seminar that included best practices in photography and lighting, posing, writing compelling captions, hashtagging, creating engaging content and more.

The Selfie Factor: Aesthetic Services See Significant Increase

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

Alfredo Lewis' Video Musts for Social Media

Alfredo Lewis, educator and social media ambassador for Matrix, Biolage, Bellami and other pro brands, shares his insights into social media video production and strategy for stylists.

LISTEN NOW: Interview with MODERN SALON Editor in Chief Alison Alhamed

MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.

Pros and Cons of Instagram Hiding Visible Likes

How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.

Follow Your Passion! Tap into a Strong Social Media Network

While exploring career benefits at Ulta Beauty—amazing (paid) education, healthcare, up to 70 percent commission, positive team culture and more—be sure you also take a scroll through the company’s vibrant social media presence.

Show Me the Money: How to Be Transparent with Your Pricing

Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.