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Grow Your Business with Automated Marketing

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

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Sexy Hair Introduces Visionary Team

The group of hairdressers will collaborate on concepts and content for the brand.

Balayage and Instagram - Important Takeaways

The SalonCentric "Balayage and Social Media Bootcamp" graduates share their favorite takeaways from the workshop.

Show Me the Money: How to Be Transparent with Your Pricing

Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.

3 Ways to Support Your Retail with Social Media

When it comes to showing off your outstanding hair skills, nothing tops social media. But can social media help amplify product sales and contribute to your overall profit?

Capturing Your Content: iPhone and Android vs Canon Rebel T6i

Same hair, two different ways of capturing. For years, Hannah Menor, a San Diego-based colorist and stylist, exclusively used her iPhone to capture images of clients for posting on her @hannahdisconnected Instagram page. Then she got a Canon camera--see the difference between the two!

Salon Digital Summit: 3 Keys to Positioning Yourself to Make Money from Social Media

It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Here's how to position yourself for Instagram success.

Salon Digital Summit: The Business of Being a Beauty Influencer

Some strategies for creating content and then protecting your precious content once it's made.

Salon Digital Summit: Instagram and Your Salon Professional Brand: How Personal Is Too Personal

The trio of experts on a panel at Salon Digital Summit discussing the business of getting personal on Instagram included stylists Christina Kreitel and Christopher Smith, and Natalie Boos, director of marketing for the Business of Balayage.

Salon Digital Summit: Setting Your Salon Social and Digital Objectives

Tech expert and beauty enthusiast influencer Sarah Bryant @sarah_louwho shared the stage with salon artist and educator Chief Behr @chiefbehrhair to talk about how to use social media for a variety of purposes.