Create Your Account

social media

The Day Instagram Went Down

Facebook, too. So we took to Twitter to ask some beauty professionals what they were thinking and doing during this forced social silence. Sure, there are plenty of other platforms, but for beauty pros, Instagram has become a marketing vehicle, messaging App and appointment software, all in one.

Read more

How to Use TikTok to Grow Your Brand

Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.

MODERN SALON Is On Clubhouse! Come Hang Out With Us

If you’re not part of the Clubhouse Drop-In Audio App community, now’s the time to join. We’re bringing beauty pros together for business changing conversations, and we can’t wait to meet you.

Instagram Just Added a Dedicated Spot for Pronouns on Your Profile

Adding pronouns to your profile is a wonderful way to practice inclusiveness in your business.

Clubhouse 101: The Best Practices for Beauty Pros

From crafting the perfect bio to hosting a room, launching a club to growing your following, we tapped Mirella Manelli for all the strategy ideas.

How Sharon Spellman Gained Half a Million Followers on TikTok

Get to Know TikTok star and Matrix ambassador Sharon Spellman in our spotlight interview.

Blogging Isn’t Dead: How to Write to Grow Your Community

With the rise of social media, it may feel as though there isn’t a market for blogs anymore. But Freddy Razo, a California-based barber disagrees. Big time.

What Is Clubhouse? How Salon Pros & Businesses Can Build a Following

This audio-chat app has the world talking, and there are some unique benefits for the salon industry.

SEO for Stylists: How to Make Your Instagram More Discoverable

With the right keywords, tags and bio, Instagram can be a powerful business-building tool. Here’s how to perfectly optimize your profile to grow reach and get more butts in your chair.

The Top 100 Hashtags for Hairstylists on Instagram

Hashtags are a valuable tool to get more eyeballs on your work and grow your online following. We’ve rounded up the best hashtags relevant to the hair community that every stylist should be using. Get ready to copy and paste!

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account