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How-To: Viola Davis's Chic Blunt Bob

Davis shined at the 2021 SAG Awards in a vibrant green gown and classy bob.

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How Sharon Spellman Gained Half a Million Followers on TikTok

Get to Know TikTok star and Matrix ambassador Sharon Spellman in our spotlight interview.

Why I Opened a Salon During a Pandemic

This pandemic forced change for a lot of people. It made us question everything in our lives; our careers, our priorities, even where we live in the world. Huge changes had to happen and we had to pivot to remain relevant. The interesting thing is that out of a horrific, scary situation wonderful new opportunities were born.

Matrix Announces New Brand Ambassadors: Kara Williams & Sharon Spellman

Williams and Spellman bring their rich color backgrounds to the Matrix family.

Introducing the New Matrix: Where Everyone Belongs and All Hair Types Are Welcome

Matrix is reconfirming and modernizing those values through its commitment to being an inclusive haircare and hair color brand.

Must-Try Holiday Hairstyles from the Matrix 2020 Lookbook

A gorgeous half-up pony and elongated curl options for clients seeking holiday glam.

Celebrate National Balayage Week with Matrix: Education, Inspiration and Prizes

Starting on Monday, August 17, Matrix is offering a week of inspiring balayage classes, and a balayage challenge so you can share your best balayage!

Color Correction: Faded Rose to Dimensional Blonde

Let the color corrections begin! This rose with roots was transformed into a soft, toned blonde.

Discarded Collection by Kerrie DiMattia

The DISCARDED imagery has an editorial vibe, while the styling has just a hint of nostalgia - the focus is on classically beautiful hair that is uncomplicated, simple and authentic.

L’Oréal USA Announces Executive Leadership Appointments Within Professional Products Division

L’Oréal USA Professional Products Division has announced a series of changes to their executive leadership.