Understanding the Green Name Game

In the race for net zero there are lots of terms bandied around with vague references to nature and all-round wholesomeness. It can easily get confusing.

Is ‘clean’ the same thing as green? Is ‘organic’ everything it’s cracked up to be? What exactly is ‘green beauty’?

Those labels used correctly can be dynamite in your campaign for both client marketing and attracting new talent. But use them incorrectly, and you risk accusations of greenwashing, no matter if it was intended.

So what exactly do these terms mean?

Clean Beauty

Sadly, in this country we are offered an array of products that might work well but contain ingredients and chemicals that threaten not just our health, but the health of our clients. Clean beauty offers an alternative free from harmful chemicals such as parabens, phthalates, sulfates and synthetic fragrances. I’ll explain later why these are worth avoiding. They may include man-made or non-organic elements. It’s a much better system for those keen to avoid toxic ingredients, with sensitive skin, or immunity issues, and it reduces exposure for those working every day in a beauty salon.

Green Beauty

Green beauty differs from clean beauty by going further than simply excluding harmful or toxic ingredients. It is more of a movement than a label, covering the drive to a less toxic and invasive lifestyle.

Green products will contain no animal ingredients or animal by-products, but it’s much more than vegan. Products marked as vegan can still be full of harmful and benign chemicals. Green beauty products must also be sourced, produced and packaged ethically and sustainably, without negatively affecting the environment. They must be natural. Green beauty can also refer to the tools we use, such as Paper Not Foil, available from Sustain Beauty Co, which helps the beauty industry use less aluminum foil. Made from minerals, they are reusable, and degrade after use. 

Organic Beauty

Of all the labels, organic beauty is the most specific and easily understood. Every raw ingredient is plant-based, grown biologically, and without any synthetic elements. It must come from an organic farmer. There are numerous certifications available to producers but they can be expensive and onerous, so packaging will often reference the organic origin of the item. We feel investing in certification is worthwhile as it sets us apart from other salons, and so we are a Green America Approved Business and Green Business Certified. Some competitors may claim to be organic and green, we can prove it.

Sustainable Beauty

Like green beauty, sustainable beauty considers ingredients and packaging, but it also considers every step of production from how every ingredient and all packaging is sourced and transported and the impact they have during use and after. No sustainable beauty product should impact on the environment, so exfoliators containing microbeads are out because they are causing a marine environment health crisis, as are those made using petroleum jelly or packaged in non-recyclable plastic.

Sustainable beauty will also consider reuse, repurposing and recycling during development, and have a local base to avoid long transportation. At B-Hive we buy local, have a reclaimed barn siding retail area, a reclaimed wood table and tin mirrors. We also use wind-powered energy and LED lighting. All our cleaning supplies and soap are eco-friendly and we use Scrummi sustainable towels, again from Sustain Beauty Co. Our tools are Energy Star Appliances and we even harvest rainwater for our plants and flowers.

What you won’t find in any of the above.

The beauty industry is a dangerous place, teeming with damaging chemicals and hazards to the stylist. Here are the most important to avoid and the reasons why.

Parabens (preservatives) and Phthalates (solvents) are known endocrine disruptors, which affect our immune system. Sulfates can cause sensitivity and reduced lung function; crystalline silica has been linked to cancer, allergies and organ system toxicity, while hydroquinone used in skin lightening products can cause skin cancer and fatal liver and kidney damage. Skin lightening products may also contain mercury, which is poisonous. Adding the last two ingredients to over-the-counter beauty products is banned in Britain and the EU.

James Alba is co-owner of B-Hive Organic Salon in Hillsdale, NJ along with his wife Angela, and founder of the Salon Movement, a unified grassroots group of sustainability-conscious stylists and salon owners that focuses on education and business development.

Originally posted on Salon Today