Winning Look Formula: Face frame with Blondor + Koleston Perfect 9/03 to tone & Color Touch 7/4 + 7/3.
Photo: Wella Professionals
After giving stylists the opportunity to create color blocking hair transformations and PROject future trends through the brand’s first Project The Now challenge, Wella Professionals has awarded the grand prize to Jesica Mesa.
Jesica will receive $2,500 to upgrade her salon to the NOW, a digital or in-studio education credit valued at $2,500 and $250 Wellastore shopping spree. The winning look also became a unique Wella-branded technique that will be taught to Global Wella stylists in partnership with the winning stylist.
Jesica’s work speaks for itself, and she also earned a spot in BTC’s #ONESHOT Hair Awards Top 25 and 100 for Overall Haircut and Color Transformation.
Wella Professionals also chose two runner-up winners, Katya Averina and Stephanie Walker, who will both receive $1,000 each to upgrade their salon to the NOW and a digital or in-studio education credit valued at $1,000.
Please visit PROjext The Now for more details on the program.
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