Wella ProfessionalsHouse of Wellaevents are opportunities for stylists to come together, to enjoy cocktails and conversation, while attending a stage presentation that reveals some of the latest innovations from Wella Professionals, and allows them to experience them up close.

Most recently, MODERN attended a House of Wella evening hosted at Wella Studio LA in Calabasas, CA, on Tuesday, September 24th, whereWella welcomed a sold-out house of local artists. 

At the evening's start, Guillaume Cantelou, Senior Vice President U.S., General Manager, for the Wella Company Pro Hair Division USA, set the tone for the event.

“I want to take a moment to reflect on Wella’s journey,” Cantelou said. “We’ve been around for a very long time, more than 140 years. In fact, Wella was founded 145 years ago in Germany. In the United States, we’ve been partnering with salon professionals for 75 years. That’s generations of talented hairstylists and salon owners, and that legacy is something we’re incredibly proud of.”

“But I’m not here today to talk about the past, I’m here to talk about the future," Cantelou continued. "Over the last year, we’ve been defining what the next era of Wella looks like. We’ve reestablished our vision to become the number one salon professional company worldwide. In many markets around the globe, we’re already leading, and we have a clear ambition to make that happen here in the U.S. as well. 

“A big part of how we’ll get there is by tapping into the full potential of our incredible portfolio of brands. We have the tools, the innovation and the community to shape what’s next for professional beauty, and we’re just getting started.”

Wella Trend and Innovation Reveal

Onstage, educators and ambassadors took us through some of the newest innovations from the brands.

• Wella Professionals Ambassador Nikki Lee revealed the Surreal Blonde featuring multi-dimensional blonding

• Wella Professionals Ambassador Daniel Mora shared his experience using SmoothFiller™ Wella’s demi-permanent smoothing treatment as a reflection of Wella's forward momentum:

“This is exactly what we mean when we talk about the next era of Wella,” he said. “Smooth Filler is innovation designed specifically for today’s salon professional and today’s client. It’s about delivering performance, efficiency and beautiful results in a way that supports stylists behind the chair.”

• Sebastian Professional Ambassador Marylle Koken talked about the evolution of styling from Sebastian Professional while doing a razor cut on her models