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SEARCHWella Professionals hosted an evening designed to elevate professionals’ craft and ignite creativity.
Hair by Marylle Koken
Wella ProfessionalsHouse of Wellaevents are opportunities for stylists to come together, to enjoy cocktails and conversation, while attending a stage presentation that reveals some of the latest innovations from Wella Professionals, and allows them to experience them up close.
Most recently, MODERN attended a House of Wella evening hosted at Wella Studio LA in Calabasas, CA, on Tuesday, September 24th, whereWella welcomed a sold-out house of local artists.
Our host for the evening, Guillaume Cantelou reminded us of the tremendous legacy of the brand and its exciting future.
At the evening's start, Guillaume Cantelou, Senior Vice President U.S., General Manager, for the Wella Company Pro Hair Division USA, set the tone for the event.
“I want to take a moment to reflect on Wella’s journey,” Cantelou said. “We’ve been around for a very long time, more than 140 years. In fact, Wella was founded 145 years ago in Germany. In the United States, we’ve been partnering with salon professionals for 75 years. That’s generations of talented hairstylists and salon owners, and that legacy is something we’re incredibly proud of.”
“But I’m not here today to talk about the past, I’m here to talk about the future," Cantelou continued. "Over the last year, we’ve been defining what the next era of Wella looks like. We’ve reestablished our vision to become the number one salon professional company worldwide. In many markets around the globe, we’re already leading, and we have a clear ambition to make that happen here in the U.S. as well.
“A big part of how we’ll get there is by tapping into the full potential of our incredible portfolio of brands. We have the tools, the innovation and the community to shape what’s next for professional beauty, and we’re just getting started.”
Onstage, educators and ambassadors took us through some of the newest innovations from the brands.
Wella Professionals Ambassador Nikki Lee revealed the Surreal Blonde featuring multi-dimensional blonding
Wella Professionals Ambassador Nikki Lee shared two looks--an LA Blonde (or Bronde) and a trending Pastel Pink.
Wella Professionals Ambassador Daniel Mora shared his experience using SmoothFiller™ Wella’s demi-permanent smoothing treatment as a reflection of Wella's forward momentum:
“This is exactly what we mean when we talk about the next era of Wella,” he said. “Smooth Filler is innovation designed specifically for today’s salon professional and today’s client. It’s about delivering performance, efficiency and beautiful results in a way that supports stylists behind the chair.”
Sebastian Professional Ambassador Marylle Koken talked about the evolution of styling from Sebastian Professional while doing a razor cut on her models
The models take the stage at the end of this very creative night.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
