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Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.

Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Career|Articles|May 11, 2016

6 Steps to a Rockstar Referral Program

One of the best ways to grow your salon business is to implement a solid referral strategy. We recently asked the Sola community what their number 1 source of new leads is…it’s no surprise that 45% said referrals! Another fun stat? ...

In The Know|News|May 11, 2016

New CND Brand Ambassador

CND (Creative Nail Design, Inc.) recently announced legendary Vietnamese-American actress, philanthropist and Lifetime Achievement Awards recipient, Kieu-Chinh, as the official Brand Ambassador for new CREATIVE PLAY Nail Lacquer. The reveal ...

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In The Know|News|May 11, 2016

Repêchage Global Conference

Repêchage CEO and Founder Lydia Sarfati welcomed over 150 skincare and spa professionals from across the country and across the globe to the Repêchage 18th Annual International Conference for Salon & Spa Professionals held in New York ...

In The Know|News|May 9, 2016

Farouk Hosts Miss USA

CEO and Founder of Farouk Systems Inc., Dr. Farouk Shami recently hosted Olivia Jordan, the reigning Miss USA during her recent visit to the corporate headquarters. Dr. Shami provided a guided tour of the company’s offices, warehouse ...

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Color|Articles|May 8, 2016

Rainbow Connection

Brittain (@styleelectric), a stylist at The Establishment, an Aveda-Concept Salon in the Silver Lake neighborhood of Los Angeles, used all Aveda colors to create a rainbow of colors for her client. She did a diamond pattern up the ...

Color|Articles|May 5, 2016

Silver Fox: Not a Sprint But a Trot

Camille Gladney Schmoutz (@nebulacamille), a self-described "Hair Sorceress" in Shreveport, LA, does a fabulous job of illustrating her client's color journey with these posts on Instagram.The photo at the bottom shows the start of ...

Color|Articles|May 2, 2016

Perfectly Pretty Platinum

David John (@davidjohnla), an in-demand colorist at Sally Hershberger in Los Angeles, performed a color correction, resulting in a perfect platinum.On the roots:  Clairol 7th Stage + 40 volume (with 4 packets of powder)After that was rinsed ...

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