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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jul 19, 2012

Rusk Sensories Wellness Oil

Features: Contains oils from the Tahitian Tiare flower, the Moroccan argan tree and Ethiopian Abyssinica. Free of sulfates, parabens, petrochemicals, phthalates and MEA/TEA/DEA. Contains panthenol, hydrolyzed silk and mango butter to cleanse, ...

In The Know|News|Jul 18, 2012

Macadamia Healing Oil Treatment

Features: Weightless oil adds moisture and nutrients for shine and increased manageability while providing UV protection. Can be mixed into color for improved absorption resulting in longer-lasting applications. Benefits: Natural UV protection ...

In The Know|News|Jul 18, 2012

Mizani Supreme Oil

Features: 99 percent naturally derived with sesame, jojoba, almond, apricot, olive, sunflower and argan oils. Free of silicones, mineral oil and preservatives. Benefits: Penetrates the hair fiber to restore, moisturize and revive dry, ...

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In The Know|News|Jul 18, 2012

Joico K-PAK Color Restorative Styling Oil

Features: Weightless formula can be used as both a treatment and styler. Contains a blend of manketti, argan and evening primrose oils, to help seal and nourish the cuticle—preventing premature color fading. Benefits: Conditions hair for ...

In The Know|News|Jul 18, 2012

Moroccanoil Original Treatment

Features: Antioxidant proprietary argan oil blend is rich in vitamins and natural elements that fortify the hair and offer UV protection. Improves elasticity, protects against free-radicals shields against environmental stressors. Benefits: Oil ...

In The Know|News|Jul 16, 2012

Teeze w/eez

teezeweez.com Teeze w/eez is a new comb with an ergonomic designed handle that provides a comfortable, natural grip to decrease hand and wrist fatigue. The pick end allows one to lift and separate segments of hair for easy and fluid ...

In The Know|News|Jul 12, 2012

Scalp Defender Sunscreen Armors the Head

xtc-hair.com The Hair Loss Control Clinic introduces a new broad spectrum SPF 46 sunscreen developed for the delicate skin of the scalp. The new Scalp Defender sunscreen is a micro zinc-based formulation that is sprayed directly onto the scalp ...

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In The Know|News|Jul 10, 2012

House of Gelish

gelish.com Gelish's Fall 2012 Collection is inspired by the runways of Milan, Paris, London and New York. The new Fall 2012 collection, House of Gelish, offers six colors and has every wardrobe covered. Colors in the collection include: ...

In The Know|News|Jul 10, 2012

ZR Hair Stylist Shears

kasho-usa.com The “ZR” Ceramic Shears are hand-crafted from advanced high-tech Zirconia ceramic fired at extremely high temperatures. The antimicrobial ceramic blade is also inert to chemicals and has a low coefficient of ...

In The Know|News|Jul 10, 2012

Long Smooth Operator brush

spornette.com Spornette International introduces the Long Smooth Operator brush, which features a longer barrel than normal aerated rounders. The longer barrel reduces styling time and helps create cascading ...

In The Know|News|Jul 9, 2012

AirPhysics Hair Dryer

vexprostore.com VexPro announces the launch of Breakthrough AirPhysics Hair Dryer created to alleviate wrist, shoulder and neck pain caused by repetitive motion and strain. The AirPhysics dryer straightens out the wrist and lowers the shoulder ...

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