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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Wellness Bedew

Bedew (hydrate – Exotic Organic Tahitian Oil) is a luxurious collection formulated with the oil of the Tahitian Tiare flower, the star of Polynesia, known for its hydrating and soothing abilities. Specifically created for hair in need of serious ...

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In The Know|News|Sep 14, 2011

Wellness Heal

Rusk sources rare oils from the Tahitian Tiare flower, the Moroccan Argan tree and Ethiopian Abyssinica to create the organic, color-safe, luxurious Wellness line. Free of sulfates, parabens, petrochemicals, phthalates and MEA/TEA/DEA Heal ...

In The Know|News|Sep 14, 2011

Wellness Reflect

Wellness Reflect combines organic soybean oil with jojoba oil for high shine, marine collagen for moisture retention and mango butter for natural emollient properties.

In The Know|News|Sep 14, 2011

Mizani Gloss Veil Shine Spray

Natural curl doesn’t reflect as much light as straight hair does because it has no single, flat surface. To put back the shine without greasiness or weight, Gloss Veil Shine Spray uses Mizani’s newest, silicone and preservative-free shine ...

In The Know|News|Sep 14, 2011

SuperSolano 3700Moda Dryer

SuperSolano 3700Moda Dryer features a compact design with a shorter barrel for increased control. Also features: a weight balanced AC motor for optimal power and performance; far infrared heat, which dries hair from the inside out for healthier ...

In The Know|News|Sep 14, 2011

K-PAK Color Therapy Shampoo

Gently cleanses while enhancing elasticity, strength, color vibrancy and shine. The rich lather won’t disrupt the surface B-Layer, so color molecules are discouraged from escaping.

In The Know|News|Sep 14, 2011

BIOLAGE colorcarethérapie Delicate Care

BIOLAGE colorcarethérapie Delicate Care provides a gentle solution for multi-processed, color-treated hair, ensuring prolonged color vibrancy that will leave hair brilliant and touchably soft. The concentrated, fade-fighting formula features an ...

In The Know|News|Sep 14, 2011

Silicone 450 Styling Iron

The SalonTech Silicone 450 Styling Iron is designed with a motion sensor so after 90 minutes it automatically shuts off. 90 minutes gives you the ideal time to style your client’s hair and quite definitely the next. So just in case you forget to ...

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In The Know|News|Sep 14, 2011

COOLA Suncare's LIPLUX

LIPLUX is a USDA certified all-in-one lip treatment that is highly concentrated with the finest food grade certified and active ingredients. Featuring a proprietary blend of fruit butters including organic raspberry and avocado, LIPLUX hydrates ...

In The Know|News|Sep 14, 2011

Sanitas Vita-Rich Serum

Vita-Rich Serum is a highly concentrated, 100 percent active formula that contains only essential fats and nutrients that encourage softer, smoother, more vibrant skin. Vita-Rich Serum is not diluted with water or fillers; just a few drops ...

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