TCA
Processes permanent, semi-permanent, demi, bleach, foil and high-lift applications in minutes when added to formulas.

Editorial
Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.
With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.
Processes permanent, semi-permanent, demi, bleach, foil and high-lift applications in minutes when added to formulas.
Foam targets roots and volumizes/thickens fine, limp hair. Gives hair support, body and bounce.
Maximum frizz control leaves hair with a weightless, glass-like shine.
Use on wet or dry hair for clean detail and long-lasting flexible hold. Reduces styling and drying time.
Transforms hair texture for silky, frizz-free results. Seals in hair color and protects against thermal damage. Accelerates drying time by 40%.
Color-enhancing style creme gives body and control with medium hold, and thermal protection.
Protects curls from humidity by absorbing moisture from air to hydrate each strand and help prevent frizz—ideal for rainy and humid days.
Palette of six shades: Pop Art Pink, Lilacism, Neo Whimsical, Van D’go, Tart Deco, Red Nouveau.
Brushable, humidity-resistant, strong-hold hairspray bends any movement into shape with long-lasting hold.
Spray at the roots for life, or spray all over damp hair and work the foam evenly through for maximum volume.
Cream gel for intense hold, architectural styling and shine. Use for spiking or slicking.
Pronounced “curl jealousy,” this botanically based, organic curl styler isn’t a gel and it’s not quite a serum. Imparts brilliant sheen, banishes frizz and holds twirls in place.
This "smooth operator" transforms shrunken kinks to super-shiny, stretched out curls. Apply a palm-full to damp, freshly shampooed and conditioned hair. Rake through large sections and air dry.
Botanically based treatment is part of a new, ultra-nourishing line for those with naturally curly hair. Collection of shampoos, conditioners, treatments and styling aids hydrate, nourish and replenish hair and scalp.
Enhances natural curls with Curl Care Complex to moisturize, reinforce and seal hair. Line includes Curl Balance moisturizing sulfate-free shampoo, Curl Replenish Intense Moisturizing Mask, Low Lather Wash Moisturizing Cleansing Conditioner, ...
Provides advanced smoothing and thermal protection to tame flyaways and protect color while blow drying. Contains camellia oil, sesame oil, organic shea butter and geranium for added control, conditioning and shine.
Daily shampoo with moisturizers to restore dry and unruly hair. Helps natural structure lock in moisture, without weighing down curls.