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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Intense Nutrition Mask

Botanically based treatment is part of a new, ultra-nourishing line for those with naturally curly hair. Collection of shampoos, conditioners, treatments and styling aids hydrate, nourish and replenish hair and scalp.

In The Know|News|Sep 14, 2011

True Textures Collection

Enhances natural curls with Curl Care Complex to moisturize, reinforce and seal hair. Line includes Curl Balance moisturizing sulfate-free shampoo, Curl Replenish Intense Moisturizing Mask, Low Lather Wash Moisturizing Cleansing Conditioner, ...

In The Know|News|Sep 14, 2011

SuperSmooth Relaxing Serum

Provides advanced smoothing and thermal protection to tame flyaways and protect color while blow drying. Contains camellia oil, sesame oil, organic shea butter and geranium for added control, conditioning and shine.

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In The Know|News|Sep 14, 2011

Curl Keeper

Dries hair cuticles in closed position for frizz-free curls with lots of shine. Contains no silicones, and dries clear. Styles last for days; unique formula re-activates with water, so is effective in humid weather.

In The Know|News|Sep 14, 2011

K-Pak Waves

Give clients shiny, frizz-free curls and waves with the Quadramine Complex technology in every formula of the K-Pak Waves collection. Protects cuticle and strengthens internal structure.

In The Know|News|Sep 14, 2011

Curly Whip

Define and control coarse, wiry curls and fight frizz with this protein-enriched, whipped gel. It will hold curl without crunch or any sticky residue.

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In The Know|News|Sep 14, 2011

OPI Mini Merries

These popular Mini Merries holiday shades from OPI are great stocking stuffers and impulse buys for clients. Perfect for counter displays and other point-of-purchase areas. Includes one each of 1/8-oz. bottles of Comet Loves Cupid, ...

In The Know|News|Sep 14, 2011

OPI Santa Paws

For pet lovers or anyone who just loves something cute, cuddly and free at the holidays. Complimentary Holiday "Puppy" Slippers with purchase of OPI's original Nail Envy nail strengthening treatment.

In The Know|News|Sep 14, 2011

Cuccio Naturale Milk & Honey

Treat clients to an ultimate hydrating body treatment with Cuccio Naturale Milk & Honey exfoliating sea salt and body butter. These soothing, moisturizing treatments nourish any skin type, and are great for hands, feet and body.

In The Know|News|Sep 14, 2011

Wahl Sterling 4/Bullet Combo

All the power and performance of full-size clippers and trimmers, but in a reengineered, 4-oz. package. The Wahl Sterling 4/Bullet Combo is a best-seller, and available now in limited-edition Leopard and Zebra prints.

In The Know|News|Sep 14, 2011

Cricket Centrix Styling Iron and Q-Zone Dryer

Cricket's popular ceramic Centrix Styling Iron heats up to 400 degrees, with variable controls for all hair textures. This limited-edition holiday version is available to retail to clients or personal use by stylists. Plus, the Centrix flatiron ...

In The Know|News|Sep 14, 2011

Joico K-PAK Holiday Duos

Seven limited-edition holiday duos offer something for every client and everyone on their shopping lists. Each of these special packages from Joico includes a full-size shampoo and conditioner, plus a free trial-size product. Available in these ...

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