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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Izunami’s  1'' Styler

Crafted with triple-coat infused ceramic textured plates for easy styling and gliding ability, to avoid pulled hair strands. In less than 30 seconds, the styler reaches its maximum temp of 400° F and maintains the temperature.

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In The Know|News|Sep 14, 2011

Hot Tools’ Diamond Platinum 1'' Flat Iron

High-tech flatiron with ceramic heaters for fast heat-up and instant heat recovery, up to 450° F, creates smooth, frizz-free styles on any hair type or texture. Rounded, plated edges allow ends to be curled in or out. Also includes ultra-slim, ...

In The Know|News|Sep 14, 2011

FHI Heat’s Do More Iron

Tourmaline plates that produce negative ions allow hair to absorb moisture and reduce static. For each purchase of FHI Heat’s Do More: Earth Professional Styling Iron, FHI Heat will donate a portion of the proceeds to charity groups that plant ...

In The Know|News|Sep 14, 2011

Salon Tech’s Silicone 450 Hairstyling Iron

Plates grab and guide every strand of hair, finishing styling in one stroke and reducing wrist stress. Equipped with three conditioning silicone bars in plates, this iron smoothes hair in just one stroke while maintaining sleek, exceptionally ...

In The Know|News|Sep 14, 2011

CHI’s Musical Melodies Collection

The Musical Melodies Collection consists of two adorable, rockin’ designs: Classic Keyboard and Musical Explosion, which produce Far Infrared that penetrates deep in the hair and straightens from the inside out for a high-shine finish.

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