Our Authors

Rosanne Ullman, Project Editor for Modern Salon Media, has been writing for the MODERN SALON family of publications for more than 30 years, contributing landmark articles ranging from a year-long historical series celebrating MODERN SALON's 75th anniversary to a comprehensive tribute to Vidal Sassoon, as well as directing several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from the Medill School of Northwestern University.

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business.

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers.

Valorie Reavis is an online and social media marketing guru with Linkup Marketing, which focuses on search engine marketing, salon email marketing programs and social media marketing for salons and spas.

A former cosmetology textbook editor, Victoria Wurdinger has visited salons from Moscow to Miami. She was the first beauty journalist to win an international award for her coverage of the British Hair Fashion industry, the first to visit salons in the former East Germany one month after the fall of the Berlin Wall, and the first to conduct a photoshoot in Moscow’s Red Square for a beauty magazine after the break-up of the U.S.S.R.

Zane Hagy is a PR and marketing guy with some atypical ideas. Zane’s niche is in the beauty industry, finding simple solutions to complex problems. Zane currently works with more than 30 beauty industry clients, including Intercoiffure America / Canada.