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Cut|Articles|Mar 2, 2017

IN SPANISH: How-To: Create A Face Frame

MODERN stopped by the most recent educator training for Living Proof. Rafael Benitez, Director of Sales and Education - Latin America was working with Living Proof Educator - Latin America, Leonel (Leo) Sandoval. As he was perfecting the technique, Benitez asked Sandoval to demonstrate for our Spanish speaking audience.

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Career|Articles|Mar 1, 2017

Why Professionals SHOULD Sell Retail Products

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Color|Articles|Mar 1, 2017

Four Icy Blonde Formulas You Must Know

Four lovely icy blondes were chatting up a storm at a special training for Living Proof educators. The ladies, together, represented some of the prettiest dimensional pale shades ever seen. We had to know: WHAT IS YOUR FORMULA. Here they share.

Color|Articles|Feb 22, 2017

MAKEOVER: Gentle Repair For Broken Blonde

Crista Lydia Chavez a colorist at Platinum Hair Salon, Caldwell, Idaho, says her over-processed client "had been doing her hair at home, overlapping lightener each process. There was a lot of Breakage was at the ends and near the face frame." Here Chavez shares the details for this correction.

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Color|Articles|Feb 19, 2017

Balayage For A Breathtaking Finish

Catherine Long (@catherinelovescolor) owner of Catherine's Hair Design inside of Suite Salon Spa, Cadillac, Michigan, says "This first time guest found me on Instagram. She had been trying to get a true balayage look for a while but it always turned out brassy and not blended. She decided to drive the distance and give me a try. I was able to get her blonde and blended first visit." Details here.

Full Service|Articles|Feb 18, 2017

NYFW: essie At Christian Siriano F/W 2017

The Christian Siriano F/W 2017 collection has created quite the buzz since being presented this week at NYFW. Models of all shapes and sizes sported gorgeous silhouettes as they glided down the runway at the famed Plaza Hotel. Learn more about the nails here, created by Rita Remark for essie.

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