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Meet the 2018 NovaLash Brand Ambassador Squad!
NovaLash announces its new lash squad for the Year! Some familiar faces along with many new ones, these NovaLash artists are the crème de la crème. Each fall NovaLash searches world-wide to assemble the best group of lash artists and develop their careers.
Sponsored by NovaLash
Dermalogica Honors Professional Skincare Therapists with Appreciation Events
On December 4, 2017 Dermalogica hosted three simultaneous brunches to honor and recognize the brand’s Professional Skin Therapists.
Colgate Announces Acquisition of PCA Skin and EltaMD Skin Care Brands
Colgate-Palmolive Company, as part of its strategy to focus on its higher-margin oral care, personal care and pet nutrition businesses, has agreed to purchase professional skincare brands PCA Skin and EltaMD in two separate transactions.
How Long Do Eyelash Extensions Last?
When wearing NovaLash extensions, only Platinum Bond adhesive will break the bond between the natural lash and the lash extension. Learn more about this product's features and benefits.
Sponsored by NovaLash
Selfie Must-Have from NovaLash
The NovaLash fLASHlight creates picture-perfect lighting for lash stylists, makeup artists and beauty pros who need to show their work–and themselves–in the best light.
Win a Trip to LASHoff '18
Enter to be the first Ultimate Fan Judge in NovaLash's 7th annual LASHoff 2018.
Sponsored by NovaLash
Vote For Your Favorite Lash Look - Part of NovaLash's LASHoff Awards '18
After much anticipation, the finalists for NovaLash’s LASHoff contest have been announced! See the finalists and vote for your favorite.
Sponsored by NovaLash
HOW-TO: Take Jaw Dropping Eye Lash Pics for Social Media
NovaLash's Sarah Anne, a certified lash artist, offers advice on how to take the best eye lash photos you can to get the most engagement on social media.
Sponsored by NovaLash
Takara Belmont's YUME Introduced To The Industry
See Takara Belmont's YUME Spa in action. The bed was introduced to the industry at a press event in NYC.
How to Deal With Challenging Nails at a Photoshoot
How do make a nail-biting model look their best? This artist shares her story of how she handled this exact scenario at a recent shoot.
Our 10 Most-Liked Instagram Posts of 2017
See 10 of our most-liked Instagram posts of 2017—from nails to makeup to barbering and everything in between.
by Lauren Quick
Registration is Now Open for America's Beauty Show 2018
The show is scheduled in Chicago April 28 – 30, 2018, in the expansive McCormick Place North Hall.
Move Aside Mermaid Hair, Rainbow Eyes are Officially Trending!
Rainbow eyes are officially trending! Adding color to any of your client's lash extension services can have a dramatic, colorful-looking result.
The 10 Most-Loved Manicures of 2017
We have LOVED the continued embrace of nail art becoming mainstream in 2017. And clearly, you do, too! Chic nail styles have been some of our most-liked on Instagram in 2017, and with these beautiful designs, it's easy to see why.
by Lauren Quick
Haute Holiday How-Tos With @annette_updo_artist
@annette_updo_artist and her sister, makeup artist @makeupbynataliejane create holiday-ready looks perfect to glam up your clients for winter festivities.
by Jamie Newman
Satin Smooth releases Ultimate Sheet Mask Collection
Satin Smooth released the Ultimate Sheet Mask Collection featuring six customized, serum-drenched facial sheet masks.
by Staff
How This Lash Artist Went From 4...to 36 Clients in a Flash!
Six months after winning NovaLash's LASHoff, Sarah-Anne Barham's lash business has been booming. Now she's booked up 4 months in advance and she can’t take on any new clients. "In fact, I currently have a waiting list of 36 people who are waiting for a slot to be open!" she says.
Sponsored by NovaLash