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Win a Trip to LASHoff '18
Enter to be the first Ultimate Fan Judge in NovaLash's 7th annual LASHoff 2018.
Sponsored by NovaLash
Vote For Your Favorite Lash Look - Part of NovaLash's LASHoff Awards '18
After much anticipation, the finalists for NovaLash’s LASHoff contest have been announced! See the finalists and vote for your favorite.
Sponsored by NovaLash
HOW-TO: Take Jaw Dropping Eye Lash Pics for Social Media
NovaLash's Sarah Anne, a certified lash artist, offers advice on how to take the best eye lash photos you can to get the most engagement on social media.
Sponsored by NovaLash
Takara Belmont's YUME Introduced To The Industry
See Takara Belmont's YUME Spa in action. The bed was introduced to the industry at a press event in NYC.
How to Deal With Challenging Nails at a Photoshoot
How do make a nail-biting model look their best? This artist shares her story of how she handled this exact scenario at a recent shoot.
Our 10 Most-Liked Instagram Posts of 2017
See 10 of our most-liked Instagram posts of 2017—from nails to makeup to barbering and everything in between.
by Lauren Quick
Registration is Now Open for America's Beauty Show 2018
The show is scheduled in Chicago April 28 – 30, 2018, in the expansive McCormick Place North Hall.
Move Aside Mermaid Hair, Rainbow Eyes are Officially Trending!
Rainbow eyes are officially trending! Adding color to any of your client's lash extension services can have a dramatic, colorful-looking result.
The 10 Most-Loved Manicures of 2017
We have LOVED the continued embrace of nail art becoming mainstream in 2017. And clearly, you do, too! Chic nail styles have been some of our most-liked on Instagram in 2017, and with these beautiful designs, it's easy to see why.
by Lauren Quick
Haute Holiday How-Tos With @annette_updo_artist
@annette_updo_artist and her sister, makeup artist @makeupbynataliejane create holiday-ready looks perfect to glam up your clients for winter festivities.
by Jamie Newman
Satin Smooth releases Ultimate Sheet Mask Collection
Satin Smooth released the Ultimate Sheet Mask Collection featuring six customized, serum-drenched facial sheet masks.
by Staff
How This Lash Artist Went From 4...to 36 Clients in a Flash!
Six months after winning NovaLash's LASHoff, Sarah-Anne Barham's lash business has been booming. Now she's booked up 4 months in advance and she can’t take on any new clients. "In fact, I currently have a waiting list of 36 people who are waiting for a slot to be open!" she says.
Sponsored by NovaLash
NovaLash’s LASHoff Contest 2018 Takes Off
Calling all lash stylists and salons! Enter LASHoff, the eyelash industry's first annual contest held by NovaLash to promote lash artists from around the world. The winner will receive over $25,000 in cash, prizes, advertising, marketing and travel with NovaLash. Sounds like a good deal to us!
Sponsored by NovaLash
Memo Exclusive: Learning About Aprés Nail
Southern-California brand Aprés Nail is combining technology with artistry, bringing bling and beauty to manicures everywhere with their line of nail design products.
by Anne Moratto
Achi Beauty Launch Party Hosted by Kandee Johnson
achi by Valerie Anderson is a premium line of scented gel nail polish and beauty tools.
by Anne Moratto
Eye Do: Lashing for Special Occasions
Lash artist Fotini Filini shares tips on lashing clients before their big day.
by Jamie Newman
20 Spooky Halloween Nail Art Designs You Have to See!
These Instagrammers are showing off their Halloween pride this holiday by dressing up their guests' manicures. Scroll through some of the creepy and spooky looks to inspire your own designs.