Hotheads Hair Extensions announced its new Lush by Hotheads Collection. Featuring six new shades of blonde, the traceable collection provides stylists with the assurance that their extensions have been produced ethically and sustainably.

The entirely traceable extensions are Continental Europe premium quality and made of 100% Virgin Remy Human hair. The Lush by Hotheads Collection sources hair in a way that protects the dignity of human rights in every facet of the supply-chain process. Each extension pack in the collection is partnered with a QR code that allows stylists to see the step-by-step process from which the hair was collected and produced. 

Traceable materials are not only necessary for stylists to ensure their practices and products remain ethical, they’re also crucial in maintaining trusting, long-term relationships with clients. Clients looking to pursue extensions as an option are keyed into the production processes that create those extensions. 

“Producing extraordinary, high-quality hair extensions is our #1 goal here at Hotheads. But integrity is just as important. We’re proud to be the first hair-extension company to share and map actual traceable data; giving you an inside view of each stage of our production process. From the arrival of raw materials to the delivery of fully completed, ready-to-roll Hotheads extensions, it’s the kind of transparency that builds the trust you can count on.”

— Lindsay Rumpel, Hotheads vice president

Available in six shades, these extensions come in a variety of methods including tape-ins, machine weft, and fusion. The extensions are packaged in ThermoPlastic Polyurethane (TPU) which is abrasion resistant, biodegradable, and recyclable.